By the Member, For the Member

Vision Statement:

To be the world’s most valued membership community for digital commerce.

Mission Statement:, a division of the NRF, a member driven trade association, is focused on providing holistic member value to digital retailers and the companies that serve them.


Since its inception in 1996, the digital retail industry has joined with to create a community of like-minded executives with the common purpose of advancing the retail industry through the sharing of knowledge, experience and expertise. With more than 600 member companies and thousands of actively participating executives, today's network is more vital than ever. The association is focused on the challenges and opportunities most pressing to the digital retail industry including: 
  • Best practices in digital retail marketing and merchandising
  • Innovative and emerging retail technology
  • Mobile and social marketing and commerce
  • Omnichannel strategy
  • Website design, usability, conversion, and customer experience’s exclusive focus is to provide a forum for retail executives to share information, lessons-learned, new perspectives, insights and intelligence about online and multichannel retailing.

How Do We Accomplish This?

About National Retail Federation

NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs – 42 million working Americans. Contributing $2.5 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF’s This is Retail campaign highlights the industry’s opportunities for life-long careers, how retailers strengthen communities, and the critical role that retail plays in driving innovation.