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Agenda

Wednesday, September 27

7:45 - 8:15am

7:45 - 8:15am
Garden
Rise and shine, it’s coffee time. Grab a bite and fuel up for another big day.

8:00 - 9:15am

8:00 - 9:15am
Main Stage
Founder and Chairman, L2
The Wharton School of Business at the University of Pennsylvania
Weight Watchers International, Inc.

Renowned business professors and authors Scott Galloway and Adam Grant present in back-to-back sessions, sharing who is having the biggest impact on business and society and how to strategically set your company apart.
 

8:00: The four: What to do

Worth more than $2.3 trillion combined, the big four (Apple, Amazon, Facebook, and Google) continue to define disruption and grab share from media companies, brands, and retailers. Focused on the transforming state of retail, Scott Galloway Professor of Marketing at the NYU Stern School of Business, and Founder of L2, will showcase how the traditional rules of business doesn't apply to the Big Four and identify ways that brands and companies can fight back.

8:30: Originals: How non-conformists move the world

To survive and thrive, organizations need original thinking. Yet most individuals stay silent instead of voicing their best ideas—and many leaders stifle dissent rather than encouraging it. Drawing on his blockbuster book, Originals, Adam Grant explores how we can all get better at recognizing and championing new ideas; how to overcome fear and doubt; and how to build cultures that welcome diverse perspectives and honest feedback. He reveals why late entrants typically beat first movers; why friendly managers end up being the least supportive; how devil’s advocates often backfire but contrarian opinions are useful even when they’re wrong; and how the values that help organizations prosper early on are the same that thwart their growth later. Grant’s insights on unleashing originality have been praised by J.J. Abrams, Richard Branson, Malcolm Gladwell, Sheryl Sandberg and Peter Thiel, and this talk brings them to life in ways that are both surprising and entertaining.

9:00 - 9:20am

9:00 - 9:20am
Tech Talks
9:00 - 9:20am
Tech Talk Stage 5
9:00 - 9:20am
Tech Talk Stage 3
9:00 - 9:20am
Tech Talk Stage 1
PowerReviews
Consumers demand transparency and accountability from businesses or they move on. But what does transparency really mean, and where is it taking us? This session will discuss the future of transparency.
9:00 - 9:20am
Tech Talk Stage 2
OceanX
@MyOceanX
What can large brands and omni-channel retailers do to compete with Amazon?  OceanX CEO and Founder Georg Richter will share how and why direct-to-consumer subscriptions are one of the best ways to take back the customer relationship and compete. 

9:00 - 12:00pm

9:00 - 12:00pm
The Floor, back of 1900 aisle

This new, free program helps retailers discover innovative solutions for their business through private, pre-scheduled meetings with tech startups and exhibitors. These 1-on-1 curated meetings are arranged by our partners at Sophelle, who will personally reach out to you to discuss what your challenges are, then match you with companies that best fit your needs. Meetings will take place on Tuesday from 12:00-3:00 and Wednesday from 9:00-12:00.

Open to Retailers.  Sign-up required.

9:00 - 3:00pm

9:00 - 3:00pm
The Floor
Find new partners and explore the game-changing tech you haven’t even heard about.
9:00 - 3:00pm
The Floor, front of 600 aisle
Retail Innovation Lounge is a lounge and learn experience at Shop.org where innovators and disruptors are connected in a cool space with a relaxed vibe. Launched at SXSW in 2016, you'll experience the next level of the future of retail by exploring convergent commerce with new solutions, concepts and authentic conversations. Topics include: retail, brand, technology, marketing, media and entertainment -- all revolving around the mission of moving retail into the future.
9:00 - 3:00pm
The Floor, back of 2200 aisle

The Tech Lab will showcase the technologies that are transforming the way retailers market, connect, and serve their customers. Visitors will experience these “technologies of the future” via custom designed simulations in the environments they are used -- the store, home, and office, and talk directly with tech founders about how their technologies will transfer from the lab to the showroom and full retail stack.

Participating Companies:

Aila Technologies | Augment | Banter | Bond | Branch Messenger | EverThread
FindMine | Glass-Media | Handy | Headliner Labs | InVertex 3D | Ksubaka | MJD Interactive
Perseus Mirrors | Purple WiFi | Revieve | Salesfloor | Satisfi | Slyce | Strypes
StyleSage | Tangiblee | Unata | Xclaim Mobile | Yext

9:30 - 9:50am

9:30 - 9:50am
Tech Talks
9:30 - 9:50am
Tech Talk Stage 3
9:30 - 9:50am
Tech Talk Stage 1
9:30 - 9:50am
Tech Talk Stage 4
Blueocean Market Intelligence
The highly competitive digital world has become a chessboard where there are moves after another.  So what do you do? Unravel the enigma to win this strategy game.
9:30 - 9:50am
Tech Talk Stage 2
Global-e
Why not convert your international online traffic into sales? Join us to hear how to achieve a seamless local ecommerce experience for cross border shoppers and enjoy significant new revenue streams.
9:30 - 9:50am
Tech Talk Stage 5
searchreputation.net
Everyone is Googling you. In minutes, they get a first impression of you. You are, what Google says you are: But have we really understood the implication on businesses, careers and reputation?

9:30 - 10:00am

9:30 - 10:15am

Kohl's Corporation
Deloitte Consulting LLP

Kohl's is using data - a lot of it - to help track the ever-evolving influence of digital on retail.


Amid a deluge of data, Kohl's is merging data from consumers' online and in-store activity to develop an intimate and holistic portrait of its shopper. Hear how the Kohl's team develops a full picture of the online and in-store activity of each shopper using clickstream and point of sale system data.

Deloitte provides further insight on how to:

Track the many digital touch points along the path to in-store purchase and measure their effect on consumer behavior.

Capitalize on digital touch points to enhance in-store experience and sales.

Identify online and offline opportunities for engagement that combine to elevate the overall customer experience.

AdRoll
@adamberke
Purple
@BryantGarvin

How do you use video to drive commerce?


Purple isn’t the only company selling mattresses online, but it’s probably the only one with viral videos contributing to 924% growth in mobile conversions and revenue. The idea was to sell directly to the customer, providing personalized service and technically advanced products without markups. A digital-first approach to marketing might seem obvious, but their viral videos – we’re talking over 200 million views in the first year – were far from ordinary.

Viral video ads like this might drive conversion, but viral content-focused videos are also driving commerce. In a crowded food video space, Tastemade is reaching 200 million people and delivering more than 2 billion video views per month. They’re balancing their creative instincts and high quality video production with hard metrics from platforms like YouTube, Snapchat and Instagram to make (delicious) content into commerce.

10:00 - 10:20am

10:00 - 10:20am
Tech Talks
10:00 - 10:20am
Tech Talk Stage 3
10:00 - 10:20am
Tech Talk Stage 2
10:00 - 10:20am
Tech Talk Stage 4
Yes Lifecycle Marketing
Consumers expect highly relevant, cross-channel, engaging communications when, where, and how they want it.  This session will demonstrate how Big Data can be focused to power insight-driven, goal oriented, and measurable cross-channel communications that drive engagement and attributable results for marketers.
10:00 - 10:20am
Tech Talk Stage 1
AI is making waves in retail, most notably via personalized product recommendations. Learn how retailers will leverage AI to bring new and engaging experiences to life across all touch points.

10:30 - 11:30am

10:30 - 11:30am
Main Stage
Rockets of Awesome
@rocketsofawesom
Tradesy
@tradesy
Affirm
@mlevchin
DSW Inc.
@DSWShoeLovers
Ashley Stewart
Peloton
Founders and CEOs talk candidly about leading their companies through major transformation, then executives from Affirm, Peloton and Tradesy discuss their focus on successfully engaging connected consumers. 

10:45 - 11:05am

10:45 - 11:05am
Tech Talks
10:45 - 11:05am
Tech Talk Stage 1
10:45 - 11:05am
Tech Talk Stage 3
10:45 - 11:05am
Tech Talk Stage 5
10:45 - 11:05am
Tech Talk Stage 4

The next generation of digital native retailers are fluent in data. They’re using it to create new customer experiences and rapidly scale their businesses. Learn how companies like Instacart and Poshmark are leveraging data operations to delight customers, onboard new vendor partners, and work smarter.

11:15 - 11:35am

11:15 - 11:35am
Tech Talks
11:15 - 11:35am
Tech Talk Stage 4
11:15 - 11:35am
Tech Talk Stage 3
11:15 - 11:35am
Tech Talk Stage 1
11:15 - 11:35am
Tech Talk Stage 5
CrowdANALYTIX, Inc.
https://twitter.com/divyabh
In this session we will demonstrate on a live retailer website to show how most search engines fail to capture consumer intent, highlight what retailers lose from sub-optimal product information, showcase a live demo of our tool of how image extraction models can be used to extract product attributes and explain how retailers can automate product information enrichment in a few weeks.
11:15 - 11:35am
Tech Talk Stage 2
flexReceipts
Join Tomas Diaz from flexReceipts to learn 5 killer ways that GNC, Aldo Shoes, and Destination XL are leveraging smart email receipts to capture 50% of in-store customers and drive a huge ROI.

11:30 - 1:00pm

Separate registration required.

An exclusive luncheon for the women running and rocking retail. Limited availability for retailers only.

Registration is complimentary.  Sign-up when you register for Shop.org 2017.

11:45 - 1:00pm

11:45 - 1:00pm
On your own
Grab lunch from In-N-Out Burger or other L.A. food trucks outside the convention center or browse the food court on the Floor.

1:00 - 1:20pm

1:00 - 1:20pm
Tech Talks
1:00 - 1:20pm
Tech Talk Stage 1
TaylorMade Golf
Klarna

Learn how TaylorMade and Klarna are increasing customer loyalty by removing friction from the point of purchase via a subscription capability that provides instant access to the latest club technology.

1:00 - 1:20pm
Tech Talk Stage 3
Informatica
From the right contact data to a complete view of your customer across the company, savvy retail marketers count on high quality, trusted data to drive engagement for improved customer experiences.

1:15 - 1:55pm

1:15 - 2:00pm

Hear from top venture capitalists on how the retail and ecommerce is transforming, how to measure success in modern retail, advice to companies on when and how to pivot and overall insights on the current ecosystem of start-ups.
Chatbots and AI-powered messaging could be the future of social commerce. Brands and social platforms share what works and what's to come.

2:00 - 2:20pm

2:00 - 2:20pm
Tech Talks
2:00 - 2:20pm
Tech Talk Stage 2
2:00 - 2:20pm
Tech Talk Stage 4
2:00 - 2:20pm
Tech Talk Stage 3
2:00 - 2:20pm
Tech Talk Stage 5
Metricstory Incorporated
Metricstory
This session will cover how ecommerce retailers can efficiently make the most of their largest set of streaming data from their company and customers - Google Analytics.
2:00 - 2:20pm
Tech Talk Stage 1
PF Tech

As retailers struggle to find profit, marketplaces win with best-in-class customer experiences and endless aisle. Learn how PFTech enables retailers & brands to host their own B2B & B2C marketplaces.

2:15 - 3:00pm

2:15 - 3:00pm
Main Stage
CEO, Kobe Inc. and General Partner, Bryant Stibel
The five-time NBA champion talks about life post-Lakers and the formation of his own business enterprise.