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Wednesday, September 27
7:45 - 8:15am
8:00 - 9:15am
Renowned business professors and authors Scott Galloway and Adam Grant present in back-to-back sessions, sharing who is having the biggest impact on business and society and how to strategically set your company apart.
8:00: The four: What to do
Worth more than $2.3 trillion combined, the big four (Apple, Amazon, Facebook, and Google) continue to define disruption and grab share from media companies, brands, and retailers. Focused on the transforming state of retail, Scott Galloway Professor of Marketing at the NYU Stern School of Business, and Founder of L2, will showcase how the traditional rules of business doesn't apply to the Big Four and identify ways that brands and companies can fight back.
8:30: Originals: How non-conformists move the world
To survive and thrive, organizations need original thinking. Yet most individuals stay silent instead of voicing their best ideas—and many leaders stifle dissent rather than encouraging it. Drawing on his blockbuster book, Originals, Adam Grant explores how we can all get better at recognizing and championing new ideas; how to overcome fear and doubt; and how to build cultures that welcome diverse perspectives and honest feedback. He reveals why late entrants typically beat first movers; why friendly managers end up being the least supportive; how devil’s advocates often backfire but contrarian opinions are useful even when they’re wrong; and how the values that help organizations prosper early on are the same that thwart their growth later. Grant’s insights on unleashing originality have been praised by J.J. Abrams, Richard Branson, Malcolm Gladwell, Sheryl Sandberg and Peter Thiel, and this talk brings them to life in ways that are both surprising and entertaining.
9:00 - 9:20am
9:00 - 12:00pm
This new, free program helps retailers discover innovative solutions for their business through private, pre-scheduled meetings with tech startups and exhibitors. These 1-on-1 curated meetings are arranged by our partners at Sophelle, who will personally reach out to you to discuss what your challenges are, then match you with companies that best fit your needs. Meetings will take place on Tuesday from 12:00-3:00 and Wednesday from 9:00-12:00.
Open to Retailers. Sign-up required.
9:00 - 3:00pm
The Tech Lab will showcase the technologies that are transforming the way retailers market, connect, and serve their customers. Visitors will experience these “technologies of the future” via custom designed simulations in the environments they are used -- the store, home, and office, and talk directly with tech founders about how their technologies will transfer from the lab to the showroom and full retail stack.
Aila Technologies | Augment | Banter | Bond | Branch Messenger | EverThread
FindMine | Glass-Media | Handy | Headliner Labs | InVertex 3D | Ksubaka | MJD Interactive
Perseus Mirrors | Purple WiFi | Revieve | Salesfloor | Satisfi | Slyce | Strypes
StyleSage | Tangiblee | Unata | Xclaim Mobile | Yext
9:30 - 9:50am
9:30 - 10:00am
9:30 - 10:15am
Kohl's is using data - a lot of it - to help track the ever-evolving influence of digital on retail.
Amid a deluge of data, Kohl's is merging data from consumers' online and in-store activity to develop an intimate and holistic portrait of its shopper. Hear how the Kohl's team develops a full picture of the online and in-store activity of each shopper using clickstream and point of sale system data.
Deloitte provides further insight on how to:
Track the many digital touch points along the path to in-store purchase and measure their effect on consumer behavior.
Capitalize on digital touch points to enhance in-store experience and sales.
Identify online and offline opportunities for engagement that combine to elevate the overall customer experience.
How do you use video to drive commerce?
Purple isn’t the only company selling mattresses online, but it’s probably the only one with viral videos contributing to 924% growth in mobile conversions and revenue. The idea was to sell directly to the customer, providing personalized service and technically advanced products without markups. A digital-first approach to marketing might seem obvious, but their viral videos – we’re talking over 200 million views in the first year – were far from ordinary.
Viral video ads like this might drive conversion, but viral content-focused videos are also driving commerce. In a crowded food video space, Tastemade is reaching 200 million people and delivering more than 2 billion video views per month. They’re balancing their creative instincts and high quality video production with hard metrics from platforms like YouTube, Snapchat and Instagram to make (delicious) content into commerce.
10:00 - 10:20am
10:30 - 11:30am
10:45 - 11:05am
The next generation of digital native retailers are fluent in data. They’re using it to create new customer experiences and rapidly scale their businesses. Learn how companies like Instacart and Poshmark are leveraging data operations to delight customers, onboard new vendor partners, and work smarter.
11:15 - 11:35am
11:30 - 1:00pm
11:45 - 1:00pm
1:00 - 1:20pm
Learn how TaylorMade and Klarna are increasing customer loyalty by removing friction from the point of purchase via a subscription capability that provides instant access to the latest club technology.
1:15 - 1:55pm
The Future Laboratory shares what you need to know about consumers and communities to build for the future.
Will your company be around in 5 years? What will it look like? There are three big challenges that The Future Laboratory's Trevor Hardy will address because he's passionate about your need to master them. They are: your need to reconnect with a disconnected consumer; rebuild trust in an age of growing distrust; and re-engage people and communities in a grander purpose. In this session, we'll look at the drivers and causes of the consumer mindset and the emerging trends and innovative technologies that will shape future-fit retail business in the years ahead.
Key takeaways include:
Six behaviors that make an organization fit for the future
How retailers can invest in long-term innovations and still ensure short-term success
The future-readiness of retail vs. other sectors
1:15 - 2:00pm
2:00 - 2:20pm
As retailers struggle to find profit, marketplaces win with best-in-class customer experiences and endless aisle. Learn how PFTech enables retailers & brands to host their own B2B & B2C marketplaces.