FitForCommerce is a leading boutique consultancy that helps hundreds of online and multichannel brands and retailers make informed digital, ecommerce and omnichannel retail investment decisions. Leveraging years of experience, state-of-the-art tools, strategic diligence and tactical planning, FitForCommerce helps brands and retailers define strategies for growth, improve the customer experience, plan and hire the right organization, and find "best fit" technology solutions. eCommerceKnowHow.com, managed by FitForCommerce, is the ecommerce industry’s most comprehensive knowledge base and educational resource. The Innovation Office, powered by FitForCommerce, curates emerging technologies to help retailers keep up with and demystify innovation in the retail space. The NRF-FitForCommerce Omnichannel Retail Index is the industry’s premier study and benchmark of key omnichannel capabilities across retail touchpoints to assess the customer experience.