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Original Research

Shop.org partners with multiple industry leaders to produce research products throughout the year designed to:

  • Provide benchmarking tools for multichannel and online-only retailers
  • Help online retailers plan and prepare for the holiday season
  • Identify consumer insights and trends
  • Track the impact of social and mobile 
  • Share trends in multichannel and digital retailing

Download the products below, complimentary for Shop.org members, or explore topics to find information specific to your area of interest. 

Original Research

Produced annually in partnership between Shop.org and Forrester Research, The State of Retailing Online (SORO) study is the highly anticipated research that brings details of all aspects of eCommerce  to the online retail community. 

A joint project by Shop.org, comScore and The Partnering Group, the Social and Mobile Commerce Study evaluates how shopping is directly influenced by mobile and social media.

Conducted in partnership with Okamura Consulting and sponsored by DataStax, the Shop.org Organizational Structure Study explores how retailers are grappling with where digital skills and functions should fit throughout their organization.

The Shop.org Think Tank is a group of digital retail thought leaders who collaborate to identify and develop points of view on trends, business models, technologies and strategies that will shape the future of online retail and the role of the digital in retail.

The annual Shop.org eHoliday Study helps multichannel and web retailers benchmark their performance and adjust plans during the holiday season.

Shop.org and BIGinsight provide online spending forecasts and consumer trends related to everything from Mother's Day to Back to School.

Shop.org’s online flash surveys examine how retailers’ online sales fared during a time period compared to the same period the year prior.

In each Snapshot, Shop.org explores a current topic in digital commerce, from tablet shopping and email marketing to fulfillment, social media and more.

Research Topics
The below 'Topic' links represent a compilation of Shop.org original research, consumer data, blog posts, and numerous other resources for e-commerce professionals.

Whitepaper Library

As additional reference for its Members, Shop.org compiles on an ongoing basis a list of white papers, case studies and other resources developed by Shop.org member companies serving the ecommerce industry.