Organizational Structure Study

As the lines between channels continue to blur for consumers and retailers, retailer organizational structures are beginning to evolve.
Sponsored by DataStax and conducted in partnership with Okamura Consulting, this study examines the central question: "How does digital fit into my overall company structure in a less silo-ed multichannel world? And, therefore, how do I need to organize the company/team towards that?"

In addition to the in-depth analysis available below, will continue to explore this issue in the coming months, providing retailers with tools and resources to consider these questions in the context of their own working environments.

For questions and further information, please contact Head of Research, Fiona Swerdlow, at