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Not just mini-millennials: What makes Gen Z unique

Tuesday, September 26
2:30pm
–3:15pm
Not just mini-millennials: What makes Gen Z unique

What you need to know about how to push digital natives' buttons.


Catering to Generation Z requires a new drop down menu of options. They don’t shop that same way previous generations did; nor do their attitudes align with older cohorts. How do digital natives, with ready access to the web, feel about physical stores, experiential retail and social media? Hint: Much differently than you might think. 

YPulse
Dormify
@dormify