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They want it all: The empowered consumer

Tuesday, September 26
They want it all: The empowered consumer

Focusing on delivering contextual, relevant messages, Sam’s Club is making the customer “blast” a thing of the past.

Customers know more than ever, and want it all: same day delivery, instant check out, real-time customer service - the list goes on! Retailers should focus on consumer-first marketing that creates experiences that address customer preferences, contextual relevancy and personalization, and experiences that add value. In this session, hear how leading retailers are incorporating consumer-first principles to meet these expectations, grab the customer’s attention, build loyalty, and tackle the needs of specific consumer segments...all while incorporating a dash of surprise and delight.

Sam's Club
Walgreen Co.