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Blair Lawson


Head Merchant
Blair Lawson began her career in fashion and beauty at LVMH, where she held a variety of roles in marketing, merchandising, and digital over the course of her ten-year tenure there–starting with marketing and PR for the TAG Heuer and Dior watch brands, and ending with merchandising and digital roles at Louis Vuitton North America.

After moving to Los Angeles in 2013, Lawson took a role as head of merchandising and product development at Beautycounter, where she oversaw product strategy and development. She moved to goop in early 2015 to build goop’s beauty business, comprising goop’s multi-brand “Clean Beauty Shop” and goop’s own-branded skincare line, goop by Juice Beauty, which launched in March 2016. Earlier this year, Lawson was promoted to Head Merchant, overseeing all merchandise for goop’s shop and product development for goop own-branded verticals.

Lawson graduated Phi Beta Kappa from Stanford University and holds an MBA from Northwestern's Kellogg School of Management. She has a husband and three young children who wish they were allowed to wear spray-on chemical sunscreen. She lives in Los Angeles.