Founder and CEO
Gregg Renfrew is the Founder and CEO of Beautycounter, a leader in the safer skin care and cleaner cosmetics category. Gregg founded Beautycounter in 2011, and launched as a direct-retail brand in 2013. The Santa Monica, California-based brand drives a national movement for improved transparency and accountability in the beauty industry, including advocacy to update federal regulations that have stood largely unchanged since 1938. The company’s mission is “to get safer products into the hands of everyone.” Beautycounter develops and distributes over 100 products across skin care, color cosmetics, advanced anti-aging, kids, baby and personal care collections. A direct-retail brand, Beautycounter is available at Beautycounter.com, through close to 25K Independent Consultants, and through strategic retail partnerships.