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Marc Shull

Marc
Shull

SVP, Social & Disruptive Marketing Strategies
Yes Lifecycle Marketing
Best known for bringing a vision to client marketing challenges, Marc brings together the best of marketing’s left-brained analytics and insights with right-brained creative to develop highly effective marketing solutions. Prior to joining Yes Lifecycle Marketing, Marc was a founding partner of Marketing IQ and held various roles on the agency side and at Spectra Marketing a Nielsen subsidiary. His experience in marketing strategy, primary research, media and analytics helps clients better understand their customers, develop more effective marketing programs and accurately measure the results. Over the last 14 years, Marc has worked with businesses ranging from regional non-profits to large multi-national corporations across a diverse set of industries. Some of his most notable clients include: General Mills, Kraft, Miller/Coors, Anheuser-Busch, Proctor & Gamble, Prudential Capital Group, Frank Lloyd Wright Preservation Trust, MB Financial Bank, Little City Foundation, Amway Global, Physicians Interactive, Polska Grupa Farmaceutyczna (PGF)/Dbam o Zdrowie, White Wave Foods, Wrigley, Safeway, Costco and Wal-Mart. Marc has a B.S.B.A. in Marketing from Ohio State University and a M.B.A. from the University of Notre Dame. In his free time he enjoys hiking, travelling, fencing, reading and like all true marketers, people watching.

Speaking in:

Wednesday Sep 27
10:00 - 10:20 AM
|
Tech Talk Stage 4
Consumers expect highly relevant, cross-channel, engaging communications when, where, and how they want it.  This session will demonstrate how Big Data can be focused to power insight-driven, goal oriented, and measurable cross-channel... Read more