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What We're About is the annual ecommerce event that gives you insights into the future of digital retail and shows you how to apply them in today’s marketplace.

Hosted by the National Retail Federation, the event will bring together thousands of the digital retail industry’s smartest, most innovative and most curious leaders at the L.A. Convention Center.

This is your opportunity to connect with the industry’s best, and learn the trends, techniques and technologies to improve ROI and increase profitability. If you’re in retail ecommerce, and you want to have an immediate positive effect on your company’s bottom line—you’ve got to be there.

What’s even better? is more than an event. We’re a community. And you’re a part of it!


Inspiring Stories

Our SPEAKERS are the best thinkers and doers from top retail brands. They’ll talk change, customer engagement, and how to problem-solve with a digital mindset.

People Who Get You

Special networking events connect you with PEOPLE who do what you do, so you can share common challenges and bounce ideas off each other.

An Immersive Experience

Our revamped layout puts content stages and exhibitor booths TOGETHER, integrating expert insights and the tech that can bring your big ideas to life.

Easier Solution Shopping

Exhibitors are now zoned by PRODUCT CATEGORY on the EXPO floor – think of it as a popup department store of the latest retail technology.

Transformational Tech

Our new TECH LAB is an area just for the futuristic products and technologies that you didn’t even know existed yet.

Live Podcasts

The PODCAST STUDIO features well-known industry speakers, tech innovators and retail experts who specialize in fashion, digital and technology.

Live Product Demos

TECH TALKS are 20-minute demos presented on by exhibitors in open theaters. No pressure. Just come and go as you please.

Appointments With Vendors

NRF ENGAGE helps retailers find their potential exhibitor matches before you even get there, so everyone can spend less time searching and more time building solutions.

Curated EXPO Tours

Topical tours help attendees explore specific sets of products and technologies available from our exhibitors.


Need help with registering?
The Concierge can answer questions about pricing, team registration and more.