You are here

Agenda

All sessions take place at the Venetian | Sands Expo


Thursday, September 13

7:00 - 5:00pm

Location:
First Aid
Dial 7-5195 from any Convention Center phone or 702-733-5195

Lost & Found
7:00 AM - 4:30 PM | Bassano Rooms, Room 2701

Luggage/Coat Check
7:00 AM - 5:45 PM | Hall C Foyer

NRF Membership Information and 2019 Exhibiting & Sponsorship Opportunities
10:00 AM – 12:00 PM; 2:15 PM – 3:45 PM | EXPO Hall, back of 400 aisle

Nursing Mothers’ Pod
Bassano Rooms, outside Room 2606

Registration
7:00 AM - 5:00 PM | Venetian Ballroom A-D Foyer

WiFi
Network: #shoporg18
Password: vegas2018

8:00 - 8:45am

8:00 - 8:45am
Location:
American Express Stage, Hall D, Venetian-Sands Expo

Rise and shine, it’s coffee time! Grab a bite and fuel up for a big day of business innovation.

8:00 - 9:00am

Location:
Veronese Foyer, Venetian-Sands Expo

8:00 - 4:15pm

8:00 - 4:15pm
Location:
Room 2203, Venetian-Sands Expo
The Girls’ Lounge is coming to Shop.org 2018! The Girls’ Lounge, powered by The Female Quotient, creates experiential pop-ups at global conferences, corporations and college campuses where women connect, collaborate and activate change together. There is power in the pack.
 
The Girls’ Lounge will be open to women running (and rocking) the retail industry and attending Shop.org 2018. Attendees will hear exclusive Q&As, have access to networking areas and special experiences including free professional headshots.
 
For more information about the Girls’ Lounge @ Shop.org please contact us at programs@nrf.com
Main Stage Session

8:45 - 10:00am

8:45 - 10:00am
, Retail Vertical Strategy
, Pinterest
, @Pinterest
, Executive Chef
, Chica Las Vegas at the Venetian
, @lorenagarcia
, Managing Director, Retail Sector
, Google
, @GoogleRetail
, VP, Product Operations
, Major League Baseball
, @mlb
, Journalist
, Fast Company
, @seancaptain
, Lead Scientist, Silicon Valley Research Center
, JD.com
Location:
American Express Stage, Hall D, Venetian-Sands Expo

8:45 - 9:00am - Welcome to Shop.org Las Vegas!

When she opened CHICA right here at the Venetian, Chef Lorena Garcia became first female executive chef on the world-famous Las Vegas Strip. She will welcome you to the city and, drawing on her experience as a chef, entrepreneur, cookbook author, media personality, cookware designer and restaurateur, will share leadership insights about authentically building your brand and what ultimately is going to make the difference to your customers.

9:00 - 9:30am - How machine learning can help you deliver better customer experiences

There have been more significant changes in technology in the past 5 years than in the previous 20 - it’s changing our lives at an unprecedented pace. But with all the ways to connect that are possible today we ask ourselves, how many of them are really going to be meaningful to today’s consumer?

In this session, learn how today’s shopper is moving and buying across digital and the store, creating opportunities for retailers to engage them in ways never before possible -- and how AI and machine learning can help deliver the personalized, frictionless experiences they expect.

9:30 - 10:00am - Fast Company presents - Smarter, better, faster: How AI is shifting consumer preferences

With AI assistants rapidly becoming a ubiquitous part of American home life, consumers now expect brands to predict their wants and needs while seamlessly integrating into their everyday lives.  But consumer expectations and preferences vary greatly by demographic, geography, and career field. How can we harness this new wave of consumer data to create intuitive shopping experiences that evolve with the consumer journey?

, Journalist
, Fast Company
, @seancaptain
,
Moderator
, Executive Chef
, Chica Las Vegas at the Venetian
, @lorenagarcia
, Managing Director, Retail Sector
, Google
, @GoogleRetail
, Retail Vertical Strategy
, Pinterest
, @Pinterest
, VP, Product Operations
, Major League Baseball
, @mlb
, Lead Scientist, Silicon Valley Research Center
, JD.com

10:00 - 11:15am

Location:
Room 2801, Venetian-Sands Expo

Separate registration required. Open to retailers only.

Sign up for tours when you register for Shop.org 2018 or through the dashboard after registration has been completed.

These specially-curated tours help you explore Shop.org exhibitors based on the toughest business challenges facing retailers today.  Choose from the following tours:

AI, Conversational Commerce and Voice Technology
The use of voice technology is changing the way customers interact with retailers and with brands. See how retailers can leverage personalizing technologies via AI to better anticipate and serve their shoppers.

Personalization, Site Design and Usability
Personalization is the latest trend in retail. Understand what it takes to make site design, usability & hyper-personalization central to your offering.

10:00 - 12:00pm

Location:
EXPO Hall, Venetian Ballroom

Connect with solution providers and startups in the EXPO Hall and explore the latest tech at the Innovation Lab.

Innovation Lab sponsored by:

10:00 - 12:00pm
Location:
EXPO Hall, Venetian-Sands Expo, back of 1000 aisle

These curated or scheduled meetings between exhibitors and retailers help solution providers showcase their products to attendees in private meetings.

Separate registration required. Retailers and exhibitors only.

Sign up when you register for Shop.org 2018 or through the dashboard after registration has been completed.

10:15 - 10:45am

10:15 - 10:45am
Exhibitor Big Ideas
10:15 - 10:45am
, Dir., Analytics
, Cheetah Digital
Location:
EXPO Hall, Venetian-Sands Expo, Big Ideas Stage 3

While many brick-and-mortar retailers have shut their doors over the last several years, others are thriving and seeing continued growth. At the core of any retailer’s success - digital or traditional - is the proper use of an immense amount of data and the insights it provides.

Join Jacob Davis, Director, Analytics at Cheetah Digital, to learn how to use data to connect digital and traditional commerce to drive business outcomes.

, Dir., Analytics
, Cheetah Digital
10:15 - 10:45am
Location:
EXPO Hall, Venetian-Sands Expo, Big Ideas Stage 2
Today’s consumer behaves differently than even a few years ago. They are accustomed to more choice, has higher expectations of the shopping experience, acts “mobile first”, and connects with peers on social media to make more informed decisions. In a mobile-first world where shoppers have limited attention but almost unlimited choice, the key challenge facing retailers is around shopper engagement. At Amplience we understand that all solutions lie in delivering more effective and relevant content, and deepening customer relationships with more engaging storytelling.
10:15 - 10:45am
Location:
EXPO Hall, Venetian-Sands Expo , Big Ideas Stage 1
For JEGs High Performance, speed is everything - both on the track and off. Partnering with Listrak in 2018 has proven to drive the business.  Hear how JEGs moved from an ad-hoc anecdotal culture to a data driven culture by using the power of AI3 - Actual Intelligence plus Artificial Intelligence plus Analytics Insights. Using things like predictive analytics together with machine learning and the actual intelligence of team members, JEGs is executing strategies and campaigns that are solving business challenges. 

11:00 - 11:30am

11:00 - 11:30am
, Chief Customer Officer
, KWI
, Co-Founder
, Shoes of NYC
, @shoes_of_nyc
, President and COO
, Dylan's Candy Bar
, @DylansCandyBar
, Chief Revenue Officer
, POPSUGAR
, @gschiller
Location:
Room 2305, Venetian-Sands Expo

Leading publishers and brands use content to drive commerce both online and in-store: it authentically shapes their brand message, powers compelling storytelling, and keeps customers coming back for helpful insights.  Digitally savvy companies Dylan's Candy Bar, Shoes of NYC and POPSUGAR share how they put content to work and reap the rewards.

, Chief Customer Officer
, KWI
,
Moderator
, President and COO
, Dylan's Candy Bar
, @DylansCandyBar
, Co-Founder
, Shoes of NYC
, @shoes_of_nyc
, Chief Revenue Officer
, POPSUGAR
, @gschiller
Topics covered: Marketing
11:00 - 11:30am
, CEO and Co-Founder
, The Science Project
, @JeremyBergstein
, Director and Founder, Innovation Lab
, The Neiman Marcus Group, Inc.
, CEO and Founder
, Brickwork
, CEO
, Perch Interactive
, @trevorsumner
, Dir., Global Retail Operations Strategy
, Kate Spade
, @katespadeny
Location:
Room 2303, Venetian-Sands Expo
With so many technologies already in the field, and exponentially more about to enter the market, what is right for you? This rapid-fire session will cover in-store technologies that are raising the stakes and delivering on the metrics you care about: driving traffic, converting sales and increasing revenue. You'll hear what it is, what it does, what products it’s best suited for, and why retailers are loving it.
, CEO and Co-Founder
, The Science Project
, @JeremyBergstein
,
Moderator
, Director and Founder, Innovation Lab
, The Neiman Marcus Group, Inc.
, Dir., Global Retail Operations Strategy
, Kate Spade
, @katespadeny
, CEO and Founder
, Brickwork
, CEO
, Perch Interactive
, @trevorsumner
11:00 - 11:30am
, President, JustFab and ShoeDazzle
, TechStyle Fashion Group
, @TechStyle
, Senior Manager, Industry Strategy & Insights
, Salesforce
, @YoungHeike
Location:
Room 2401, Venetian-Sands Expo

Let TechStyle's Traci Inglis show you how to acquire new customers through online channels and offer them a better shopping experience through thoughtful - and profitable - personalization. You’ll learn about bringing in incremental revenue through your .com versus siphoning sales from pre-existing store shoppers; leveraging the power of your digital data to replicate the 1:1 customer-storekeeper experience; getting to know your online shopper as if you were standing in the store with them...and so much more!

, Senior Manager, Industry Strategy & Insights
, Salesforce
, @YoungHeike
,
Moderator
, President, JustFab and ShoeDazzle
, TechStyle Fashion Group
, @TechStyle
11:00 - 11:30am
, CEO
, Sur La Table
, CEO
, FitForCommerce
, @FitForCommerce
, SVP, Digital Commerce
, Cornerstone Brands Inc.
, @HSN
, Founder and CEO
, Adlucent
, @migriffin
, VP, Digital Commerce
, The Neiman Marcus Group Inc.
, @neimanmarcus
, Managing Partner
, FOCUS Training
, @FOCUS_Mel
Location:
Room 2501, Venetian-Sands Expo

Here's your chance for interactive learning and networking about everything you're hearing, seeing and doing at Shop.org. Pick a table and topic, and be led in conversation with your peers by an industry executive. These are off-the-record safe spaces to meet other attendees, brainstorm and take ideas from the hypothetical to the practical.

Customer Journey, with Bryon Colby

Culture, Talent and Organizational Structure, with Josh Friedman

Beyond Retail: Lessons from Grocery, CPG, Travel and More, with Michael Griffin

Getting Buy In From the C Suite, with Billy May

New Retail Models, with Bernardine Wu

, Managing Partner
, FOCUS Training
, @FOCUS_Mel
,
Moderator
, SVP, Digital Commerce
, Cornerstone Brands Inc.
, @HSN
, VP, Digital Commerce
, The Neiman Marcus Group Inc.
, @neimanmarcus
, Founder and CEO
, Adlucent
, @migriffin
, CEO
, Sur La Table
, CEO
, FitForCommerce
, @FitForCommerce
11:00 - 11:30am
, Chief Product Officer
, Zenni Optical
, @zennioptical
, President and CEO
, NYDJ
, @officialnydj
, Managing Editor
, Glossy
, @hilarymilnes
Location:
Room 2201, Venetian-Sands Expo
Quick: Can you name the retailer who has sold 20 million pairs of prescription glasses online?  Which is the number one selling women’s denim brand at U.S. department stores? First guesses are often incorrect as shoppers’ mistake flash and sizzle for success. Join two leading brands for the stories and secrets of their large-scale success that you haven't been able to hear before.
, Managing Editor
, Glossy
, @hilarymilnes
,
Moderator
, President and CEO
, NYDJ
, @officialnydj
, Chief Product Officer
, Zenni Optical
, @zennioptical
Topics covered: Customer Experience | Marketing

11:00 - 11:45am

11:00 - 11:45am
Location:
Veronese Foyer, Venetian-Sands Expo

The Profitero Podcast showcases retail and eCommerce industry thought leaders and operators to share insight on the key trends, strategies, and capabilities defining growth and outperformance.

11:30 - 12:00pm

11:30 - 12:00pm
Exhibitor Big Ideas
11:30 - 12:00pm
, Senior Director, Product Marketing
, Skava
Location:
EXPO Hall, Venetian-Sands Expo, Big Ideas Stage 3
Slow development cycles, costly integration, scale limitations, and friction meeting your business needs are just some of the signs it might be time to break up with your existing commerce platform. Learn practical strategies and the benefits of moving off your legacy solution to a modern microservices platform. Stop throwing money at maintenance and reinvest in delivering unique customer journeys!
, Senior Director, Product Marketing
, Skava
11:30 - 12:00pm
, Solutions Consultant
, Magento, An Adobe Company
Location:
EXPO Hall, Venetian-Sands Expo, Big Ideas Stage 2
Poor conversion rates and clunky experiences are weighing down most responsive websites today so it’s no surprise that some brands are choosing to absorb the cost of supporting mobile apps rather than risk losing customers. Enter Progressive Web Apps (PWAs): the next major shift in technology for exceptional shopping experiences that are delivering true business results. Learn how PWAs can make your mobile web experiences “app like” and help you grow your mobile ROI.
, Solutions Consultant
, Magento, An Adobe Company
11:30 - 12:00pm
, Sr. Director, Industry Solutions Retail
, Salesforce
Location:
EXPO Hall, Venetian-Sands Expo, Big Ideas Stage 1

Technology has changed the world around us, including how we work, how we play, and how we shop. This disruption has left some retailers struggling to find new ways to connect with the modern shopper.

Saddled with massive investments in physical storefronts and legacy IT systems, it may seem impossible to crack the shopper loyalty code. But amidst bankruptcy filings and store closings, retail's future actually looks brighter than ever. Learn how leading brands are elevating the consumer experience to win back shopper love.

, Sr. Director, Industry Solutions Retail
, Salesforce

12:00 - 12:45pm

12:00 - 12:45pm
Location:
Veronese Foyer, Venetian-Sands Expo
A podcast series covering technologies and business turning the wheels of online and offline retail featuring interviews with leader and specialists of the most innovative technologies used in retail.

12:00 - 1:30pm

12:00 - 1:30pm
Location:
Restaurant Row, The Venetian

Open to Retailers and Exhibitors only.

Located at The Venetian's Restaurant Row, these lunches, hosted by NRF, will feature quirky questions posed to small groups to get the conversation started. It's the perfect way to meet new people and build business relationships at the same time!

For Press, Analysts, Consultants and Non-retail attendees, we will offer an exclusive lunch presentation in Room 2401.

Sponsored by:

12:00 - 1:30pm
, Chief Economist
, National Retail Federation
, Assistant Commissioner for Industry Employment Statistics
, U.S. Bureau of Labor Statistics
, President
, W.E. Upjohn Institute
, Head Economist and Senior Data Scientist
, Intel Corp.
Location:
Room 2401, Venetian-Sands Expo

Open to registered Press, Analysts, Non-exhibitors and Non-retailers. No audio/video recording permitted during this session.

What an economist wants you to know about innovation and the future of jobs.

, President
, W.E. Upjohn Institute
, Head Economist and Senior Data Scientist
, Intel Corp.
, Chief Economist
, National Retail Federation
, Assistant Commissioner for Industry Employment Statistics
, U.S. Bureau of Labor Statistics

12:50 - 1:45pm

12:50 - 1:45pm
Location:
Veronese Foyer, Venetian-Sands Expo

Omni Talk is a production of RedArcherRetail.com and OmniTalk.blog, hosted by leading omnichannel retail expert, Chris Walton, founder of Red Archer Retail. His podcast dives into the top retail news headlines of the week in just five quick minutes, all in Chris’s signature candid and humorous style. including serious and sometimes comic musings on the past, present and future of retail.

Main Stage Session

1:30 - 2:15pm

1:30 - 2:15pm
, Founder and CEO
, Zuckerberg Media
, GM, Commerce
, BuzzFeed Media Brands
, @tasty
, Journalist
, Fast Company
, @seancaptain
Location:
American Express Stage, Hall D, Venetian-Sands Expo

Some of the most successful and buzzy recent collaborations in retail involved brands successfully combining distinct points of view. The upside is obvious — these collaborations allow brands with a similar ethos and a willingness to experiment the opportunity to tap into a consumer base they might not otherwise have access to, surely not as organically. But what might not be as second-nature is how brands identify their best industry crossover, and from there, the right brands to approach.


Tweet your questions to #FastCoCollabs ! 

, Journalist
, Fast Company
, @seancaptain
,
Moderator
, GM, Commerce
, BuzzFeed Media Brands
, @tasty
, Founder and CEO
, Zuckerberg Media

2:00 - 2:45pm

2:00 - 2:45pm
Location:
Veronese Foyer, Venetian-Sands Expo
Brick & Data podcast is all about retail news, analytics, and tech. We cover trending news of the week, surface game changer technologies, and explore how retailers are surviving and thriving.

2:15 - 2:45pm

2:15 - 2:45pm
Exhibitor Big Ideas
2:15 - 2:45pm
, Sr. Director, Solutions Engineering
, RichRelevance
Location:
EXPO Hall, Venetian-Sands Expo, Big Ideas Stage 1
Today, your customers expect an experience that is not only relevant, but personal and intuitive. Learn from real-world case studies about how brands and retailers are competing with Amazon with the power of AI-driven personalization across the lifecycle, enabling them to treat every customer as a segment of one, driving brand engagement, revenue uplift and loyalty.
, Sr. Director, Solutions Engineering
, RichRelevance
2:15 - 2:45pm
, Digital Marketing Manager
, Bob's Red Mill
Location:
EXPO Hall, Venetian-Sands Expo, Big Ideas Stage 2
It only took 10 months using TurnTo for BobsRedMill.com to generate over 30,000 points of customer generated content, when in the previous 8 years they only generated 1, 300 points of CGC! Bobs Red Mill’s marketing team was able to utilize this customer generated content for their website, promotional emails and print materials. This session will address how this content increased their sales, strengthened shopper engagement and created a strong foundation for customer loyalty.
, Digital Marketing Manager
, Bob's Red Mill
2:15 - 2:45pm
, Co-Founder and Chief Customer Officer
, True Fit
Location:
EXPO Hall, Venetian-Sands Expo, Big Ideas Stage 3
Data creates opportunities for retailers to both power personalized customer experiences and identify insights that can transform their business. However, the complex characteristics of people, products, and shopping behaviors are oversimplified into concepts like “averages” or “segments” and leave customer experiences generic and uninspiring.
 
In this session, Jessica Murphy, True Fit Co-Founder and CCO, will discuss the “Flaw of Averages” and showcase how leading retailers are putting their data to work in a virtuous cycle of personalization to enhance every touchpoint in the customer journey.
, Co-Founder and Chief Customer Officer
, True Fit

2:15 - 3:30pm

Location:
Room 2801, Venetian-Sands Expo

Separate registration required. Open to retailers only.

Sign up for tours when you register for Shop.org 2018 or through the dashboard after registration has been completed.

These specially-curated tours help you explore Shop.org exhibitors based on the toughest business challenges facing retailers today.  Choose from the following tours:

Seamless Customer Experience, Omnichannel and Beyond
If your customers are not getting a seamless Omnichannel experience on all channels you may not be engaging them. Learn what it takes to connect with consumers on all devices and in the store.

AI, Conversational Commerce, and Voice Technology
The use of voice technology is changing the way customers interact with retailers and with brands. See how retailers can leverage personalizing technologies via AI to better anticipate and serve their shoppers.

Personalization, Site Design and Usability
Personalization is the latest trend in retail. Understand what it takes to make site design, usability & hyper-personalization central to your offering.

2:15 - 3:45pm

Location:
EXPO Hall, Venetian Ballroom

Connect with solution providers and startups in the EXPO Hall and explore the latest tech at the Innovation Lab.

Innovation Lab sponsored by:

Location:
EXPO Hall, Venetian-Sands Expo, back of 1000 aisle

These curated or scheduled meetings between exhibitors and retailers help solution providers showcase their products to attendees in private meetings.

Separate registration required. Retailers and exhibitors only.

Sign up when you register for Shop.org 2018 or through the dashboard after registration has been completed.

3:00 - 3:30pm

3:00 - 3:30pm
Exhibitor Big Ideas
3:00 - 3:30pm
, Marketing Director
, Sealed Air Corp
Location:
EXPO Hall, Venetian-Sands Expo, Big Ideas Stage 3
The job of marketing a brand in the e-commerce era has never been harder. While most e-retailers focus attention and investments on clicks, views, and cart conversions, there's something important they still aren’t considering: the at-home unboxing experience.  Sealed Air will share proprietary research on what online shoppers really think about their e-commerce delivery experiences and share advice on what brands need to do to meet and beat expectations for what a "good" brand experience really looks like.
, Marketing Director
, Sealed Air Corp
3:00 - 3:30pm
, Marketing Director, Americas
, Emarsys
Location:
EXPO Hall, Venetian-Sands Expo, Big Ideas Stage 1

Many marketers say they have tech stacks, but in reality, they have become consumed by them. Why? It’s the ongoing search to assemble the magical tech stack that will get us ahead of the competition. A giant stack is nothing to be proud of, though. In fact, it’s inefficient, expensive, and introduces immense organizational risk. In this talk, we’ll discuss why you should use caution when constructing your tech stack and propose ways to avoid common mistakes today’s marketing leaders make related to technology.

, Marketing Director, Americas
, Emarsys
3:00 - 3:30pm
, CEO and Founder
, Narvar
Location:
EXPO Hall, Venetian-Sands Expo, Big Ideas Stage 2
Brands need to rethink customer loyalty. Effortless shopping and product value are table stakes, and with every retailer offering some kind of transactional loyalty program, these are no longer a primary competitive differentiator. As consumers become more sophisticated, how do you inspire loyalty beyond traditional programs, across all channels—at scale? Amit Sharma, Founder & CEO of Narvar, will share key strategies and examples of retailers who are on the right path.
, CEO and Founder
, Narvar

3:00 - 3:45pm

Location:
EXPO Hall, Venetian-Sands Expo

The bar is open! Unwind with adult beverages, delicious apps and some good conversation with other retail innovators.  And don't miss your chance to see artist Napkin Killa in action.

3:00 - 3:45pm
Location:
Veronese Foyer, Venetian-Sands Expo
A retail-focused podcast looking at the future of digital commerce - Conversational Commerce, Augmented/Virtual Reality, Cognitive Commerce, Contextual Commerce, Voice Commerce and more.

3:45 - 4:15pm

3:45 - 4:15pm
, Dir., Next Gen Experiences
, Wayfair LLC
, @shreniksadalgi
, Managing Director, Global Lead Customer Engagement
, Capgemini Invent
, @Capgemini
, VP, Go-to-Market
, Voysis
, @ericbisceglia
Location:
Room 2401, Venetian-Sands Expo
Voice recognition technology is poised to become the most immediate, relevant and revealing tool retailers will have in their quest to understand customer intent and provide the next level in seamless commerce. Join our panel of industry experts as they discuss what factors to consider when implementing voice technology, how retailers are successfully using this technology now, and what the future holds for AI-based voice recognition programming.
, Managing Director, Global Lead Customer Engagement
, Capgemini Invent
, @Capgemini
,
Moderator
, VP, Go-to-Market
, Voysis
, @ericbisceglia
, Dir., Next Gen Experiences
, Wayfair LLC
, @shreniksadalgi
3:45 - 4:15pm
, EVP and Chief Strategy Officer
, JGA, Inc.
, General Manager and VP, Sales
, BARK
, @barkbox
, SVP, Sales
, Knot Standard
, @KnotStandard
Location:
Room 2201, Venetian-Sands Expo
With technological integrations providing breakthrough moments left and right, companies must stand out and engage customers with both innovative products and purchasing experiences. Knot Standard consumers expect authentic personalization and product customization options, and they expect it to be quick--without sacrificing quality. The loyal customers of BARK, maker of BarkBox, thrive on its raw personality and dog-first mentality, so the company partners with like-minded brands to create meaningful experiences and curated storytelling to deepen its connection with dog parents. Hear how both create compelling experiences around their brands and keep their products innovative.
, EVP and Chief Strategy Officer
, JGA, Inc.
,
Moderator
, General Manager and VP, Sales
, BARK
, @barkbox
, SVP, Sales
, Knot Standard
, @KnotStandard
3:45 - 4:15pm
, Chief Marketing Officer
, PGA TOUR Superstore
, @mattcorey
, Global Lead, Customer Innovation Network
, Accenture
, @Accenture
, Founder and CEO
, by REVEAL
, @by_REVEAL
Location:
Room 2303, Venetian-Sands Expo
Do you know what moments matter to your customers?  Join PGA TOUR Superstore, retail pop-up innovator by REVEAL and Accenture's Customer Innovation Network to understand why these moments are so important to your business--and take a virtual tour of retail stores that are creating unique in-store shopping experiences that transform customer experience into customer loyalty.
, Global Lead, Customer Innovation Network
, Accenture
, @Accenture
,
Moderator
, Founder and CEO
, by REVEAL
, @by_REVEAL
, Chief Marketing Officer
, PGA TOUR Superstore
, @mattcorey
Location:
Room 2301, Venetian-Sands Expo
Want to know the secrets of the best of the best in retail? Join Meyar Sheik, Certona CEO & Co-founder, as he shares how leading retailers in the beauty, fast fashion, home improvement, active wear, outdoor sports gear, B2B and grocery industries are leveraging personalization tactics to increase revenue and improve the customer experience. Discover real uses cases that drive real results.

sponsor logo

, CEO
, Certona
, @Certona
3:45 - 4:15pm
, Dir., Industry Strategy and Marketing
, Adobe
, @Klein4Retail
, VP, Retail Experience
, Verizon
, @andreawass
, Sr. Director, Growth Analytics
, eBay
, @ebaynewsroom
Location:
Room 2305, Venetian-Sands Expo
Your marketing strategy and execution need to be changing at the same pace - if not faster - than the industry. Are you measuring the right metrics to get you there? Learn what's most important when analytics take a wrong turn, how acquisition and brand awareness metrics differ, and get the latest updates on testing.
, Dir., Industry Strategy and Marketing
, Adobe
, @Klein4Retail
,
Moderator
, Sr. Director, Growth Analytics
, eBay
, @ebaynewsroom
, VP, Retail Experience
, Verizon
, @andreawass
Topics covered: Marketing

3:45 - 4:30pm

3:45 - 4:30pm
Location:
Veronese Foyer, Venetian-Sands Expo

4:15 - 4:45pm

4:15 - 4:45pm
Location:
American Express Stage, Hall D, Venetian-Sands Expo
Main Stage Session

4:30 - 5:15pm

4:30 - 5:15pm
, SVP, Marketing
, Glossier
, @glossier
, Journalist
, Fast Company
, @seancaptain
, VP, Product
, GIPHY
, @giphy
Location:
American Express Stage, Hall D, Venetian-Sands Expo

The most successful brands of today are actively cultivating a community of consumers.  The ultimate “super-consumers” go beyond the typical evangelist, becoming co-creators who build on existing products, inspire new ones, and establish dynamic communities—all of which deepen their relationship with the brand. We’ll take a look at how giving consumers a stake in brand equity and creativity can lead to explosive growth and innovation.


Tweet your questions to #FastCoCMO !

, Journalist
, Fast Company
, @seancaptain
,
Moderator
, VP, Product
, GIPHY
, @giphy
, SVP, Marketing
, Glossier
, @glossier