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Agenda

All sessions take place at the Venetian | Sands Expo


Friday, September 14

7:30 - 4:30pm

Location:

First Aid
Dial 7-5195 from any Convention Center phone or 702-733-5195

Lost & Found
7:00 AM - 4:30 PM | Bassano Rooms, Room 2701

Luggage/Coat Check
7:30 AM - 5:00 PM | Hall C Foyer

NRF Membership Information and 2019 Exhibiting & Sponsorship Opportunities
10:00 AM – 12:00 PM; 1:30 PM – 3:00 PM | EXPO Hall, Venetian Ballroom, back of 400 aisle

Nursing Mothers’ Pod
Bassano Rooms, outside Room 2606

Registration

7:00 AM - 4:00 PM | Venetian Ballroom A-D Foyer

WiFi
Network: #shoporg18
Password: vegas2018

8:00 - 8:45am

8:00 - 8:45am
Location:
American Express Stage, Hall D, Venetian-Sands Expo

Grab some coffee and a bite to eat before going out and changing the face of retail.

8:00 - 12:00pm

8:00 - 12:00pm
Location:
Room 2203, Venetian-Sands Expo
The Girls’ Lounge is coming to Shop.org 2018! The Girls’ Lounge, powered by The Female Quotient, creates experiential pop-ups at global conferences, corporations and college campuses where women connect, collaborate and activate change together. There is power in the pack.
 
The Girls’ Lounge will be open to women running (and rocking) the retail industry and attending Shop.org 2018. Attendees will hear exclusive Q&As, have access to networking areas and special experiences including free professional headshots.
 
For more information about the Girls’ Lounge @ Shop.org please contact us at programs@nrf.com
Main Stage Session

8:45 - 10:00am

8:45 - 10:00am
, Former CMO
, Macy's, Inc.
, New Services and Emerging Tech Leader
, PwC
, @ScottLikens
, EVP, CVS Health, and President
, CVS Pharmacy
Location:
American Express Stage, Hall D, Venetian-Sands Expo

8:45 – 9:00am – Winners of the Shop.org Innovation Awards

Winners from the first Shop.org Innovation Awards will be announced on the main stage by Martine Reardon, Former CMO, Macy's.  Winners will include 4 category winners from the Innovation Lab, 1 winner from the Startup Zone, and 1 Shop.org Attendee Choice Award selected by attendees voting in the Shop.org mobile app. 

9:00 - 9:30am – Innovating for tomorrow: The power of purpose and a customer-first mindset

CVS Pharmacy is setting itself on a path to transform the customer journey and develop industry leading innovation shaped by this customer-centric vision. Hourican will share his strategic vision—imparting insight and experiences spanning from his early days in retail to his newest role as President of CVS Pharmacy, including the importance of delivering on customer expectations that are evolving as rapidly as the retail environment.

9:30 - 10:00am A retailer's guide to blockchain

Head back to your office with a new level of confidence talking about blockchain, how it works and - most importantly - why it matters for our industry. PwC will provide a primer on the technology, cover major areas of impact within retail, and highlight some early winners so you have implementable ideas and a short list of who to watch for what’s next in this rapidly evolving conversation.
 

Tweet your questions to #PwCBlockchain !

, EVP, CVS Health, and President
, CVS Pharmacy
, New Services and Emerging Tech Leader
, PwC
, @ScottLikens
, Former CMO
, Macy's, Inc.

10:00 - 10:45am

10:00 - 10:45am
Location:
Veronese Foyer, Venetian-Sands Expo
Think Commerce is a weekly podcast hosted by ecommerce veteran Jon Feldman from Skava and guest speakers chatting about enterprise digital commerce, industry trends, and the technologies that power shoppable experiences.

10:00 - 11:15am

Location:
Room 2801, Venetian-Sands Expo

Separate registration required. Open to retailers only.

Sign up for tours when you register for Shop.org 2018 or through the dashboard after registration has been completed.

These specially-curated tours help you explore Shop.org exhibitors based on the toughest business challenges facing retailers today.  Choose from the following tours:

Marketing Awareness, Acquisition and Analytics
What customers want today is a product or service they value from a seller they trust. Meet with vendors who help retailers use analytics to create awareness that result in customer acquisition.

Future Tech: Blockchain, AR/VR and more
Blockchain’s initial potential in retail is to assist in supply chain/logistics and for transparency. AR &VR is already enabling 3D product visualization for retail. See what it will take to utilize these technologies in retail today.

10:00 - 12:00pm

Location:
EXPO Hall, Venetian Ballroom

Connect with solution providers and startups in the EXPO Hall and explore the latest tech at the Innovation Lab.

Innovation Lab sponsored by:

10:00 - 12:00pm
Location:
EXPO Hall, Venetian-Sands Expo, back of 1000 aisle

These curated or scheduled meetings between exhibitors and retailers help solution providers showcase their products to attendees in private meetings.

Separate registration required. Retailers and exhibitors only.

Sign up when you register for Shop.org 2018 or through the dashboard after registration has been completed.

10:15 - 10:45am

10:15 - 10:45am
Exhibitor Big Ideas
10:15 - 10:45am
, Editor-in-Chief/Content Director
, Total Retail
, CEO
, Handy
Location:
EXPO Hall, Venetian-Sands Expo, Big Ideas Stage 2
Retailers are facing the most challenging, unforgiving business environment of the last 50 years. Because of Amazon, customers expect their purchase journey to be frictionless and nearly instant, regardless of the product in question. In response, retailers must enhance the shopping experience in the form of innovative offerings, like installation and assembly services, high-touch customer service, augmented reality, and personalization.
, Editor-in-Chief/Content Director
, Total Retail
, CEO
, Handy
10:15 - 10:45am
Location:
EXPO Hall, Venetian-Sands Expo, Big Ideas Stage 3
Get the majority of your customers to provide their best email address in return for this email from you. The email boasts the highest engagement (open and click-through rates) of any customer email. It is an essential catalyst for superior post-purchase journeys. The email supports Voice of the Customer (VoC) and Customer Lifetime Value (LTV) goals. And, it alone can draw up to a six-figure revenue. Sound too good to be true? Tomas Diaz will demonstrate. Don’t miss this talk!
10:15 - 10:45am
, Chief Digital Officer
, Infogroup
, President
, Yes Lifecycle Marketing
Location:
EXPO Hall, Venetian-Sands Expo, Big Ideas Stage 1
In this presentation, we will rethink the concept of the customer journey. In reality, few consumers remain in the loyalty stage of their journey. Instead, they move from stage to stage in cycles throughout their life. In this session, we will provide tactical advice on ways to win your customers’ passion and advocacy at each stage of their relationship with your brand through comprehensive data, prescriptive insights and sophisticated technology. We’ll define advocacy and consumer passion for all consumer generations at all phases of their journey.
, President
, Yes Lifecycle Marketing
, Chief Digital Officer
, Infogroup

11:00 - 11:30am

11:00 - 11:30am
, Head of Customer Research, Zappos.com
, Zappos
, Chief Operations Officer
, Dolly
, @KTothSmith
Location:
Room 2303, Venetian-Sands Expo
Consumer demands have transformed the way retailers and brands approach fulfillment and delivery. Forget focusing on managing the last mile - being competitive now demands that companies go the extra mile. Our panelists will explore the biggest factors transforming last mile logistics and how they’re meeting and exceeding the challenge.
, Chief Operations Officer
, Dolly
, @KTothSmith
,
Moderator
, Head of Customer Research, Zappos.com
, Zappos
Topics covered: New Retail Models | Supply Chain
11:00 - 11:30am
, General Partner
, Commerce Ventures
, @mnichols47
, Researcher
, MIT Media Lab
, https://twitter.com/medialab
, Co-Founder and Chief Marketing Officer
, PipeCandy
, @PipeCandy
Location:
Room 2201, Venetian-Sands Expo
With a finger on the pulse of retail and an eye towards its future, industry experts are identifying and tracking trends that will help you assess your business today and plan how you pivot and invest tomorrow. Come and hear valuable insights and predictions from our panel of retail experts.
, Researcher
, MIT Media Lab
, https://twitter.com/medialab
, General Partner
, Commerce Ventures
, @mnichols47
, Co-Founder and Chief Marketing Officer
, PipeCandy
, @PipeCandy
Topics covered: Loyalty | Trends, Forecasting
11:00 - 11:30am
, Vice President, Principal Analyst
, Forrester Research
, @smulpuru
, EVP, Business Development
, Macy's Inc.
, @macys
, General Manager, Retail
, Lovepop Cards
, @lovepop
, VP, Communications
, Etsy
, @msdoyley
Location:
Room 2301, Venetian-Sands Expo
Online marketplaces are booming, and revenues are expected to double in five years. Shoppers love marketplaces because they can compare products and prices all in one place and buy multiple products from numerous brands. Understandably, everyone now wants a piece of the action. How are established marketplaces maintaining their edge? What strategies do merchants and brands have up their sleeve? We answer these questions and more as we explore the future of marketplaces.
, Vice President, Principal Analyst
, Forrester Research
, @smulpuru
,
Moderator
, VP, Communications
, Etsy
, @msdoyley
, EVP, Business Development
, Macy's Inc.
, @macys
, General Manager, Retail
, Lovepop Cards
, @lovepop
11:00 - 11:30am
, Chief Client Officer
, Acceleration Partners
, @accelerationpar
, Head of Performance Partnerships
, Uber
, @kzorz
, Head of Affiliate
, BuzzFeed
, @BuzzFeed
Location:
Room 2401, Venetian-Sands Expo
Managing partnerships has helped global powerhouse entities such as Uber expand their businesses and grow customer acquisition, and publishers such as Buzzfeed monetize partnerships in new, effective ways. Making partnerships work requires regular communication, a consistent reviewing of data and performance metrics and relationship built on transparency and aligned incentives. Our experts will explore next-generation affiliate/partner programs and lay the groundwork for mutual success.
, Chief Client Officer
, Acceleration Partners
, @accelerationpar
,
Moderator
, Head of Affiliate
, BuzzFeed
, @BuzzFeed
, Head of Performance Partnerships
, Uber
, @kzorz
Topics covered: Data, Analytics | Marketing
11:00 - 11:30am
, CEO
, ZIVELO
, @htcypher
, SVP, Technology, Full Price Selling
, Nordstrom
, @Nordstrom
Location:
Room 2305, Venetian-Sands Expo

Mentions of Artificial Intelligence are everywhere, but how can AI actually help your business increase revenue or improve ROI? In this session, Healey Cypher (CEO, ZIVELO) and Brian Gill (SVP, Technology, Full Price Selling, Nordstrom) separate the signal from the noise by providing concrete examples of how AI is already reshaping the entire retail landscape: from discovering customer intent, through the sale and fulfillment, and all the way to retention and loyalty programs.

, CEO
, ZIVELO
, @htcypher
,
Moderator
, SVP, Technology, Full Price Selling
, Nordstrom
, @Nordstrom
11:00 - 11:30am
, Founder and CEO
, Fitzroy
, @fitzroytoys
, Director, Retail
, Snapchat
, @Snapchat
, New Services and Emerging Tech Leader
, PwC
, @ScottLikens
, Global SVP, Content + Innovation
, Essence
, @essenceglobal
, Managing Partner
, FOCUS Training
, @FOCUS_Mel
Location:
Room 2501, Venetian-Sands Expo

Here's your chance for interactive learning and networking about everything you're hearing, seeing and doing at Shop.org. Pick and table and topic, and be led in conversation with your peers by an industry executive. These are off-the-record safe spaces to meet other attendees, brainstorm and take ideas from the hypothetical to the practical.

Platforms and Marketplaces, with Stefanie Botelho

Blockchain, with Scott Likens

Marketing, with Marni Schapiro and Jeremy Sigel

, Managing Partner
, FOCUS Training
, @FOCUS_Mel
,
Moderator
, Founder and CEO
, Fitzroy
, @fitzroytoys
, New Services and Emerging Tech Leader
, PwC
, @ScottLikens
, Director, Retail
, Snapchat
, @Snapchat
, Global SVP, Content + Innovation
, Essence
, @essenceglobal

11:00 - 11:45am

11:00 - 11:45am
Location:
Veronese Foyer, Venetian-Sands Expo

11:30 - 12:00pm

11:30 - 12:00pm
Exhibitor Big Ideas
11:30 - 12:00pm
Location:
EXPO Hall, Venetian-Sands Expo, Big Ideas Stage 3

How can retailers automate and deliver real-time interactions in the age of the empowered consumer? The name of the game is leveraging all data sources to create a single view of the customer from anonymous to known. Join Patrick Tripp, VP of Product Strategy at RedPoint Global to learn how to unify data through a customer data platform (CDP), understand customers through identity resolution, and deliver real-time experiences at speed and scale.

11:30 - 12:00pm
, VP, Marketing
, MERIDIUN
, @berkleyegenes
, Chief Revenue Officer
, MERIDIUN
, @scofini
Location:
EXPO Hall, Venetian-Sands Expo, Big Ideas Stage 1

Consumers have three questions when entering your doors. Do you have what I am looking for? Where do I find it? Is it the right product for me? 

Half of your consumers are using their smartphone to search product information while in your stores. It may be on your website, mobile app, or on a competitor’s platform.

Consumers want valued experiences. Imagine delivering and monetizing seamless consumer experiences anywhere, anytime that create loyalty, improving productivity and drive revenue.

, Chief Revenue Officer
, MERIDIUN
, @scofini
, VP, Marketing
, MERIDIUN
, @berkleyegenes
11:30 - 12:00pm
, Sr. Director, Business Development
, Zeta Global
Location:
EXPO Hall, Venetian-Sands Expo, Big Ideas Stage 2
Advanced marketing campaigns are orchestrated based on behavioral signals captured from consumer's browsing patterns. While cookie-based marketing campaigns are considered to be fairly targeted, they are in fact only probabilistic in nature. In other words, marketers can associate user behavior to a cookie but not to a real person. Join Ron Sadi of Zeta Global as he explains how to join real-time behavioral signals with unique, permissioned user profiles to scale up personalization and maximize your customer's lifetime value.
, Sr. Director, Business Development
, Zeta Global

12:00 - 12:45pm

Location:
Veronese Foyer, Venetian-Sands Expo
A weekly show for brands and retailers wanting to boost their ecommerce potential. Listeners learn from established consumer brands and subject matter experts, homing in on strategies and best practices for selling on Amazon and other online marketplaces.

12:00 - 1:30pm

12:00 - 1:30pm
, Sr. Director, Media Relations
, National Retail Federation
, Retail/Consumer Product Goods Analyst
, IHL Group
Location:
Room 2401, Venetian-Sands Expo

Open to registered Press, Analysts, Non-exhibitors and Non-retailers.

This luncheon session will dive into IHL Group’s 2018 report “retail’s radical transformation/real opportunities – beyond the ‘retail apocalypse’ to a bright future.” It will examine the key sectors that are driving retail’s growth and shine a light on some of the major trends and developments that are shaping the reimagination of the industry.

, Sr. Director, Media Relations
, National Retail Federation
,
Moderator
, Retail/Consumer Product Goods Analyst
, IHL Group
12:00 - 1:30pm
Location:
Hall C, Sands EXPO Center

Open to Retailers and Exhibitors only.

Created for small groups of retailers and exhibitors to connect, share and learn from each other. This facilitated lunch will enable you to dive into many of the hottest topics affecting retail today.  Head to Hall C to join the conversation.

For Press, Analysts, Consultants, and Non-retail attendees, we will offer an exclusive lunch presentation in Room 2401.

1:00 - 1:45pm

Location:
Veronese Foyer, Venetian-Sands Expo

Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.

1:30 - 2:00pm

, Director, Marketing, ABM
, Treasure Data
Location:
EXPO Hall, Venetian-Sands Expo, Big Ideas Stage 1
The future of personalized shopping experiences is upon us. Retail and eCommerce leaders are using online and offline data to create better personalized experiences to disrupt their peers. IoT data like RFID sensors, smart screens and augmented reality are being smartly incorporated allowing forward-thinking retailers to leapfrog their competition in the next decade. 
 
In this session we’ll explore the technologies that make this possible and look at a few real world examples of how data-driven strategies are being implemented by retail leaders Wish.com and Muji.
, Director, Marketing, ABM
, Treasure Data

1:30 - 2:45pm

Location:
Room 2801, Venetian-Sands Expo

Separate registration required. Open to retailers only.

Sign up for tours when you register for Shop.org 2018 or through the dashboard after registration has been completed.

These specially-curated tours help you explore Shop.org exhibitors based on the toughest business challenges facing retailers today.  Choose from the following tours:

Seamless Customer Experience, Omnichannel and Beyond
If your customers are not getting a seamless Omnichannel experience on all channels you may not be engaging them. Learn what it takes to connect with consumers on all devices and in the store.

Marketing Awareness, Acquisition and Analytics
What customers want today is a product or service they value from a seller they trust. Meet with vendors who help retailers use analytics to create awareness that result in customer acquisition.

Future Tech: Blockchain, AR/VR and more
Blockchain’s initial potential in retail is to assist in supply chain/logistics and for transparency. AR &VR is already enabling 3D product visualization for retail. See what it will take to utilize these technologies in retail today.

1:30 - 3:00pm

Location:
EXPO Hall, Venetian Ballroom

Connect with solution providers and startups in the EXPO Hall and explore the latest tech at the Innovation Lab.

Innovation Lab sponsored by:

Location:
EXPO Hall, Venetian-Sands Expo, back of 1000 aisle

These curated or scheduled meetings between exhibitors and retailers help solution providers showcase their products to attendees in private meetings.

Separate registration required. Retailers and exhibitors only.

Sign up when you register for Shop.org 2018 or through the dashboard after registration has been completed.

2:00 - 2:45pm

Location:
Veronese Foyer, Venetian-Sands Expo

2:15 - 3:00pm

Location:
EXPO Hall, Venetian-Sands Expo

The bar is open! Unwind with adult beverages, delicious apps and some good conversation with other retail innovators. And don't miss your chance to see artist Napkin Killa in action.

Main Stage Session

3:00 - 4:00pm

3:00 - 4:00pm
, Director, Retail
, Snapchat
, @Snapchat
, World Champion Tennis Player, Fashion Entrepreneur and Philanthropist
, Global SVP, Content + Innovation
, Essence
, @essenceglobal
, CEO
, Flywheel Sports
, @Flywheel
Location:
American Express Stage, Hall D, Venetian-Sands Expo

3:00 - 3:30pm - Millennials, Gen Z and the future of mobile marketing

Millennials and Gen Z are a famously valuable yet challenging audience for digital marketers. As their buying power spikes, so do the number of brands competing for their attention on the small screen of their mobile devices. In this marketing landscape, the old saying that "Creative is King"; has never been more true and difficult to master. Join Snapchat's Director of Retail and Essence's SVP of Content and Innovation for this deep dive on breaking through to Millennials and Gen Z with actionable strategies for capitalizing on innovation in AR, camera marketing, and mobile storytelling to drive measurable ROI.

 

3:30 - 4:00pm - Grand slam with Serena: Winning business advice from a brand ace

Serena Williams is a household name for being one of the world’s top athletes. Most of us know the story of Serena’s complete dominance in tennis - even Roger Federer recently called her “the greatest player of all time” - but that’s just one side of Serena. Off the court, she’s also racking up wins as a businesswoman, advocate and mother.

Serena will be interviewed live on stage by Sarah Robb O'Hagan, CEO of Flywheel Sports, about how she has overcome insurmountable odds to become a global icon of courage, beauty, power and style.

Recording is prohibited during this session. For press: pen and paper only.

, CEO
, Flywheel Sports
, @Flywheel
, Director, Retail
, Snapchat
, @Snapchat
, Global SVP, Content + Innovation
, Essence
, @essenceglobal
, World Champion Tennis Player, Fashion Entrepreneur and Philanthropist

4:30 - 6:30pm

Location:
Room 2801, Venetian-Sands Expo

Separate registration required.

See how savvy retailers are using their understanding of changing behaviors and technology to enhance their customers’ journey. Participants can sign-up for experiential tours of retail stores to see, touch, and learn about current innovations. Hear from administrators during the multi-store stop on the features, innovations, store design experience, customer service enhancements, and brand stories.

Retail Stores Tour of the Venetian
The Grand Canal Shoppes at The Venetian, isn’t just a mere Las Vegas shopping mall, but a true shoppers paradise. With serenading gondoliers gliding down the Grand Canal, and the larger-than-life LOVE installation dominating the Waterfall Atrium of The Palazzo, your catered Retail Store Tour of world class retail stores, will provide our guests an experience beyond simple browsing.

Retail Stores Tour of Caesars Palace
The legendary and grand, Caesars Palace which is the home to beautiful villas, gourmet dining, superstar shows, and The Forum Shops. Known as “The Shopping Wonder of the World”, The Forum Shops are a must-see, all-encompassing experience as Las Vegas' definitive luxury shopping destination.

Retailers: Tours can be purchased when you register for Shop.org 2018 or through the dashboard after registration has been completed.

Exhibitors and Non-Retailers: Tours can be purchased onsite at registration or pre-show by calling Experient Customer Service at 800-974-9069 or 847-996-5898 M-F, 9am - 6pm ET.