TRANSFORMING GLOBAL SALES AND DISTRIBUTION IN THE DIGITAL RETAIL AGE
In partnership with the Global eCommerce Leaders Forum (GELF), this half-day program explores how the global growth of ecommerce/mobile is impacting the incumbent, regional sales and distribution partners of retailers and brands selling internationally. You'll examine new partners and platforms vying for this business and the innovative technologies and go-to-market practices disrupting traditional models.
This program can be added to your Shop.org experience during the registration process.
Wednesday, September 12
Take a guided tour of premiere Las Vegas stores and experience innovative retail firsthand.
Executive panelists detail their international digital growth strategies and how they differ by key markets. You'll explore the internal/organizational realignments their organizations are pursuing as new marketplaces, platforms and digital partners position themselves to disrupt traditional sales channel and distribution models.
This second panel explores how innovative product and inventory data management combined with order fulfillment innovations can more efficiently connect local customers with the optimal source of global goods. You'll also explore how global brands and their digital partners are navigating the growing friction surrounding customer data ownership as they strive to localize customer experiences.
Based on the key findings from the NRF-GELF research study and take-aways from the morning’s executive panels, attendees will break into small group discussions (approximately 4-5 groups) to share their experiences, concerns and POV on future globalization strategies. Approximately 30-minute discussions, with each group’s moderator/spokesperson sharing the group’s ideas during the balance of the workshop. GELF’s team will facilitate Q-and-A during the workshop.