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Innovation Lab Exhibit Packages


The Innovation Lab focuses on four different segments of the shopping journey with carefully curated vendors that are effectively applying the latest advances in AI, augmented reality, machine learning, facial recognition, data analytics, robotics and more – to retail.

To be considered for the Innovation Lab, you must meet the following criteria:

  • The product you wish to showcase must have launched or relaunched within the last two years.
  • The product/technology must not have been exhibited in previous NRF or Innovation Labs.

Do you have new tech that's going to change the face of retail? Contact Tami Sakell for more information about the Innovation Lab and other exhibiting opportunities at


  • 2 badges
  • 2 badges for sponsor to provide to retail clients or prospects.
  • Inclusion in the Break the Ice Lunch (Sept 13 – first full day) with all attendees
  • A spot within one of the four segments of the Innovation Lab– will include a turnkey stand solution (any additional items needed can be ordered/purchased by the exhibitor)
  • Logo on any event signage recognizing event sponsors
  • Opportunity to lead one round table during round table lunch
Members: $10,000
Non-members: $12,000
Startups: $5,000

Startups (Must be 3 years old or less)
22 Available


Booth Package Includes:

  • Kiosk with custom graphics on back wall
  • (1) Bar stool
  • (1) Monitor - mounted
  • (1) 500 watt electrical drop
  • Wireless internet
Interested in the Innovation Lab?
Tami Sakell
Sr. Director, Exhibit & Sponsorship Sales
(202) 661-3044