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NRF welcomes members of the media to Hear world changing ideas (First!) from the best and brightest in retail, meet with top industry executives, identify the latest and greatest solution provider offerings, and discover the trends and innovations that are redefining the future of retail today. Interested in attending Choose your pass below.

Press Individual Pass

To register as press, you must be a working member of the news media (editorial). All Press registrations are subject to verification.

Analyst Pass

Analyst registration is available for members and non-members.

Questions about attending?
Ana Serafin Smith
Senior Director, Media Relations




NRF welcomes analysts and members of the working, editorial press to covers its conferences and exhibitions. Due to the increasing number of media and analysts attending our conferences, we have established a policy for granting complimentary registration.

Broadcast/Print/Online: Qualified media must present a valid business card (with individual's name, title and the name of an approved media outlet) and a copy of the publication.

Digital: Digital media must provide a link to the website dealing with industry-related subjects along with a recent monthly traffic report from an external analytics tool, like Google Analytics, verifying the online publication or blog gets a minimum of 10,000 unique monthly visitors (UMVs). Additional information may be requested.

YouTube, Facebook, Twitter sites, Instagram sites, communities, forums and user groups will not be considered for media accreditation.

Freelance: Freelance writers and photographers must present a letter of assignment from an approved outlet. Freelance writers or columnists not on an assignment must provide a copy of an industry-relevant bylined article, published within the past six months in an approved media outlet.

To receive a complimentary pass for, you must pre-register. In some case, we may ask you to submit credentials after we have received your registration request. If we request to see your credentials, your complimentary pass will not be issued until credentials are submitted and approved.