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CashStar is a leading provider of end-to-end first party solutions and services for gift card commerce, supporting multiple touchpoints across the customer lifecycle. Its award-winning platform, CashStar Commerce, is a flexible and market-proven solution that enables merchants to directly market, sell and distribute digital and plastic gift cards across channels and devices. With security, scalability and reliability integral to its foundation, CashStar clients can focus more on creating great customer experiences, growing gift card revenue and driving omni-channel engagement.