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Registration Eligibility Rules


NRF defines a retailer as a company whose core business is to sell consumer goods directly to the end consumer via storefront, catalog, television or online. Chain restaurants are included in this definition. The company must own the merchandise it sells. Companies primarily engaged in the sale of goods or services to businesses (whether at wholesale or retail) are not considered retailers. Review additional information on NRF’s retail definition.


NRF defines a CPG company as a company that sells (typically on a wholesale basis to retailers) non-durable goods that are consumed by the average consumer at a relatively low cost. Examples include goods such as soft drinks, toiletries, and grocery items.


NRF defines a visual merchandising firm as a company that deals with the creative and strategic visual presentation of products and services in any retail environment.


A private equity investment or financial holding company that is the ultimate parent company and has full ownership of the retail brand. Your company does not qualify if your company helps set goals, preferences and investment strategies; provides working capital to a target company to nurture expansion, new-product development, or restructuring of the company’s operations or management.


To be eligible for the educator rate, your primary occupation must be instructing students in a public or private college or university, junior or community college or career/vocational school. You may also be a director of a college or university center for retail.

You are not eligible for the educator registration rate if your primary employer is a for-profit company (excluding colleges, universities, and schools); consulting firm; media company; non-college/university 501(c)3; 501(c)6; or sells products, services research and/or information to retail companies. You are also not eligible if you work for a college or university but are not a teaching faculty member or a director or college or university retail center. If requested by NRF, you must be prepared to submit two of the following:

  • Current curriculum vitae
  • Scanned copy of a valid university ID
  • Link to your profile page on an eligible institution’s website.


To be eligible for the Student rate, you need to be a student enrolled in an accredited U.S. university or college pursuing a degree in computer science, engineering, information technology, digital retailing or other technology based majors. For more information about Student and Education registration, and becoming a college or university partner with the NRF Foundation, please contact Shaquayla Mims at (202) 495-7223.


NRF welcomes analysts and members of the working, editorial press to covers its conferences and exhibitions. Due to the increasing number of media and analysts attending our conferences, we have established a policy for granting complimentary registration.

Broadcast/Print/Online: Qualified media must present a valid business card (with individual's name, title and the name of an approved media outlet) and a copy of the publication.

Digital: Digital media must provide a link to the website dealing with industry-related subjects along with a recent monthly traffic report from an external analytics tool, like Google Analytics, verifying the online publication or blog gets a minimum of 10,000 unique monthly visitors (UMVs). Additional information may be requested.

YouTube, Facebook, Twitter sites, Instagram sites, communities, forums and user groups will not be considered for media accreditation.

Freelance: Freelance writers and photographers must present a letter of assignment from an approved outlet. Freelance writers or columnists not on an assignment must provide a copy of an industry-relevant bylined article, published within the past six months in an approved media outlet.

To receive a complimentary pass for 2017, you must pre-register. In some case, we may ask you to submit credentials after we have received your registration request. If we request to see your credentials, your complimentary pass will not be issued until credentials are submitted and approved.