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Retail Innovation Lounge

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GELF logo


Retail Innovation Lounge is a lounge and learn experience at where innovators and disruptors are connected in a cool space with a relaxed vibe. Launched at SXSW in 2016, you'll experience the next level of the future of retail by exploring convergent commerce with new solutions, concepts and authentic conversations. Topics include: retail, brand, technology, marketing, media and entertainment — all revolving around the mission of moving retail into the future.

At the Retail Innovation Lounge, you'll be able to:

  • Experience our "open house" style event.
  • Connect with your peers in a fun, casual environment.
  • Mingle and network with industry innovators, retailers, thought leaders and experts.
  • Learn about what's happening in our curated sessions.
  • Test, touch, and feel live demos of new tech solutions.
  • Chat it up over cocktails and fab food between sessions and expert panels.

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Check out the sessions taking place at the Retail Innovation Lab below

For further information on the Retail Innovation Lounge at, please visit