Retail Innovation Lounge is a lounge and learn experience at Shop.org where innovators and disruptors are connected in a cool space with a relaxed vibe. Launched at SXSW in 2016, you'll experience the next level of the future of retail by exploring convergent commerce with new solutions, concepts and authentic conversations. Topics include: retail, brand, technology, marketing, media and entertainment — all revolving around the mission of moving retail into the future.
At the Retail Innovation Lounge, you'll be able to:
- Experience our "open house" style event.
- Connect with your peers in a fun, casual environment.
- Mingle and network with industry innovators, retailers, thought leaders and experts.
- Learn about what's happening in our curated sessions.
- Test, touch, and feel live demos of new tech solutions.
- Chat it up over cocktails and fab food between sessions and expert panels.
Check out the sessions taking place at the Retail Innovation Lab below
Tuesday, September 26
9:30 - 10:00am
With fewer stores, increasing digital transactions and on-demand delivery, the impulse buy is finding new life with new technology. In this session, hear about the impact of current consumer trends and the potential for technology innovations to shift retailers and brands from digital dream to profitable reality.
10:00 - 10:30am
An expert panel of brands and retail aficionados share their insights on the right way (and wrong way) to connect online, mobile and physical store experiences.
12:00 - 12:30pm
12:30 - 1:00pm
Amazon.com sold its first book in July 1995. Because Amazon was willing to think ahead, develop technologies and push the boundaries of online business, it is now the largest online retailer, capturing roughly 40 percent of every e-commerce dollar.
Amazon is ten years ahead of the curve and leads data-centric companies like Walmart. Every business needs to ask itself whether it will adopt Amazon’s simple business strategies. If the answer is ‘yes,’ then now is the time to act. The nature of the game is changing quickly, and waiting to make a change will leave many businesses in the dust -- they will not be able to compete and it will be too late to catch up.
In this exciting, yet daunting climate, how can you start experimenting and implementing ideas that solve your business problems and meet your business goals? What does "using data" and being "customer-centric" mean? This keynote will help you uncover and understand how to use the four pillar playbook behind Amazon’s success and make it your own.
1:00 - 1:30pm
1:30 - 2:15pm
To win at Amazon, you must do more than sell your product and hope – you have to manage the platform.
This workshop will teach fundamentals and advanced ideas on:
• Developing winning creative
• Developing SEO copy and keywords
• Product launches
• Inventory management
• AMS Marketing
• Getting the most out of ARA
Join us to get started on the right path to winning the Amazon game!
2:15 - 2:45pm
In part one of this session, a panel explores AI applications for retail. Where are we now -- REALLY -- and where are we going in the frontline associate-to-customer relationship?
2:45 - 3:25pm
Following the 2:15 pm session, the AI power panel will lead an interactive think tank to dig deeper into the strategies and tools needed for AI in retail.