Thursday, September 13
EXPO Hall, Venetian-Sands Expo, Big Ideas Stage 2
Enabling a passionate fan base to leverage CGC
It only took 10 months using TurnTo for BobsRedMill.com to generate over 30,000 points of customer generated content, when in the previous 8 years they only generated 1, 300 points of CGC! Bobs Red Mill’s marketing team was able to utilize this customer generated content for their website, promotional emails and print materials. This session will address how this content increased their sales, strengthened shopper engagement and created a strong foundation for customer loyalty.