GELF is pleased to welcome two long-time friends, Suzanne Miglucci, CEO of sustainable jewelry brand Charles and Colvard and Kevin Ertell, Global Digital Business Lead - Running at Nike and chairman of Shop.org.
Drawing from their decades of ecommerce leadership, Kevin will speak to how digital commerce is transforming Nike’s global retail sales and distribution models. Suzanne brings a contrasting POV by detailing how cross-border ecommerce and marketplace channels are helping her team build a brand and grow global sales.
We'll explore how leading global brands prioritize markets, work with global distribution partners and localize digital touchpoints to engage and sell to shoppers in different regions. Suzanne and Kevin will also share insights about how brands can best deliver their stories globally by balancing international expansion and brand management responsibilities between corporate and local teams.