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Fast Company presents - Cashing in on strategic cross-industry collaborations

Thursday, September 13
1:30pm
–2:15pm
American Express Stage, Hall D, Venetian-Sands Expo
Fast Company presents - Cashing in on strategic cross-industry collaborations

Some of the most successful and buzzy recent collaborations in retail involved brands successfully combining distinct points of view. The upside is obvious — these collaborations allow brands with a similar ethos and a willingness to experiment the opportunity to tap into a consumer base they might not otherwise have access to, surely not as organically. But what might not be as second-nature is how brands identify their best industry crossover, and from there, the right brands to approach.


Tweet your questions to #FastCoCollabs ! 

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