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The flaw of averages and the pursuit of true 1-to-1 personalization

Thursday, September 13
2:15pm
–2:45pm
EXPO Hall, Venetian-Sands Expo, Big Ideas Stage 3
The flaw of averages and the pursuit of true 1-to-1 personalization
Data creates opportunities for retailers to both power personalized customer experiences and identify insights that can transform their business. However, the complex characteristics of people, products, and shopping behaviors are oversimplified into concepts like “averages” or “segments” and leave customer experiences generic and uninspiring.
 
In this session, Jessica Murphy, True Fit Co-Founder and CCO, will discuss the “Flaw of Averages” and showcase how leading retailers are putting their data to work in a virtuous cycle of personalization to enhance every touchpoint in the customer journey.
, Co-Founder and Chief Customer Officer
, True Fit