3:00 - 3:30pm - Millennials, Gen Z and the future of mobile marketing
Millennials and Gen Z are a famously valuable yet challenging audience for digital marketers. As their buying power spikes, so do the number of brands competing for their attention on the small screen of their mobile devices. In this marketing landscape, the old saying that "Creative is King"; has never been more true and difficult to master. Join Snapchat's Director of Retail and Essence's SVP of Content and Innovation for this deep dive on breaking through to Millennials and Gen Z with actionable strategies for capitalizing on innovation in AR, camera marketing, and mobile storytelling to drive measurable ROI.
3:30 - 4:00pm - Grand slam with Serena: Winning business advice from a brand ace
Serena Williams is a household name for being one of the world’s top athletes. Most of us know the story of Serena’s complete dominance in tennis - even Roger Federer recently called her “the greatest player of all time” - but that’s just one side of Serena. Off the court, she’s also racking up wins as a businesswoman, advocate and mother.
Serena will be interviewed live on stage by Sarah Robb O'Hagan, CEO of Flywheel Sports, about how she has overcome insurmountable odds to become a global icon of courage, beauty, power and style.
Recording is prohibited during this session. For press: pen and paper only.