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How can content amplify your commerce? Lessons from retailers and publishers

Thursday, September 13
11:00am
–11:30am
Room 2305, Venetian-Sands Expo
How can content amplify your commerce? Lessons from retailers and publishers

Leading publishers and brands use content to drive commerce both online and in-store: it authentically shapes their brand message, powers compelling storytelling, and keeps customers coming back for helpful insights.  Digitally savvy companies Dylan's Candy Bar, Shoes of NYC and POPSUGAR share how they put content to work and reap the rewards.

, Chief Customer Officer
, KWI
,
Moderator
, President and COO
, Dylan's Candy Bar
, @DylansCandyBar
, Co-Founder
, Shoes of NYC
, @shoes_of_nyc
, Chief Revenue Officer
, POPSUGAR
, @gschiller