Retail brands are investing in direct-to-consumer (DTC) ecommerce operations and marketplace selling while also helping traditional distributors, franchisees and retail partners grow ecommerce and omnichannel sales to meet aggressive goals of doubling or tripling digital sales globally.
Our executive keynote panel examines this delicate balancing act, given that the digital sophistication of traditional global distributors, wholesalers and international retail partners is mixed. Complicating matters is the rise of marketplace titans like Amazon and Alibaba and global/digital-first “New Retail” plays threatening to disrupt incumbent go-to-market partners.
Panelists will share insights on mapping customer experience enhancements to different customer journeys around the globe and adjusting their digital marketing mix accordingly. We’ll dive into how global brands and their digital partners navigate growing friction surrounding customer data ownership as they strive to localize and personalize communications on a global basis.