Thursday, September 13
Room 2201, Venetian-Sands Expo
How retailers are using product innovation to engage customers and drive sales
With technological integrations providing breakthrough moments left and right, companies must stand out and engage customers with both innovative products and purchasing experiences. Knot Standard consumers expect authentic personalization and product customization options, and they expect it to be quick--without sacrificing quality. The loyal customers of BARK, maker of BarkBox, thrive on its raw personality and dog-first mentality, so the company partners with like-minded brands to create meaningful experiences and curated storytelling to deepen its connection with dog parents. Hear how both create compelling experiences around their brands and keep their products innovative.