Thursday, September 13
EXPO Hall, Venetian-Sands Expo, Big Ideas Stage 3
Last moment of truth: Building a better at-home ecommerce brand experience
The job of marketing a brand in the e-commerce era has never been harder. While most e-retailers focus attention and investments on clicks, views, and cart conversions, there's something important they still aren’t considering: the at-home unboxing experience. Sealed Air will share proprietary research on what online shoppers really think about their e-commerce delivery experiences and share advice on what brands need to do to meet and beat expectations for what a "good" brand experience really looks like.