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Loyalty building strategies from cult brands

Tuesday, September 26
2:30pm
–3:15pm
Breakout Stage 1
Loyalty building strategies from cult brands
#CultBrands

These brands didn’t develop their cult following by accident.


Want to inspire wildly passionate and loyal fans? These brands didn't develop their cult following by accident. By building fantasy personas, telling inspirational stories, emphasizing craftsmanship, and developing entertaining and educational content, these stand-out leaders have thoughtfully cultivated the cult subculture surrounding their brand. Hear how they reached into their customers' psyches to engage shoppers and keep them.

Key takeaways include:
Steal-worthy examples of loyalty-building tactics
How to use business intelligence and data segmentation to build engagement
How storytelling can nurture customer relationships.


Joey, Bobby, David and Rebecca are hosting an audience Q&A through the Shop.org mobile app and Twitter. Use #CultBrands to submit your questions at any time during the session!


This session is optimized for earbuds on channel 1 (free pair included with registration).

Partner
Maveron
@Maveron
Moderator
Co-Founder and CEO
Soko Glam
@sokoglam
Co-Founder and CEO
Dolls Kill
@DollsKill
Co-Founder
Allbirds
@Allbirds