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Master class: Two perspectives on AI in commerce

Thursday, September 13
8:45am
–10:00am
American Express Stage, Hall D, Venetian-Sands Expo
Master class: Two perspectives on AI in commerce

8:45 - 9:00am - Welcome to Shop.org Las Vegas!

When she opened CHICA right here at the Venetian, Chef Lorena Garcia became first female executive chef on the world-famous Las Vegas Strip. She will welcome you to the city and, drawing on her experience as a chef, entrepreneur, cookbook author, media personality, cookware designer and restaurateur, will share leadership insights about authentically building your brand and what ultimately is going to make the difference to your customers.

9:00 - 9:30am - How machine learning can help you deliver better customer experiences

There have been more significant changes in technology in the past 5 years than in the previous 20 - it’s changing our lives at an unprecedented pace. But with all the ways to connect that are possible today we ask ourselves, how many of them are really going to be meaningful to today’s consumer?

In this session, learn how today’s shopper is moving and buying across digital and the store, creating opportunities for retailers to engage them in ways never before possible -- and how AI and machine learning can help deliver the personalized, frictionless experiences they expect.

9:30 - 10:00am - Fast Company presents - Smarter, better, faster: How AI is shifting consumer preferences

With AI assistants rapidly becoming a ubiquitous part of American home life, consumers now expect brands to predict their wants and needs while seamlessly integrating into their everyday lives.  But consumer expectations and preferences vary greatly by demographic, geography, and career field. How can we harness this new wave of consumer data to create intuitive shopping experiences that evolve with the consumer journey?

, Journalist
, Fast Company
, @seancaptain
,
Moderator
, Executive Chef
, Chica Las Vegas at the Venetian
, @lorenagarcia
, Managing Director, Retail Sector
, Google
, @GoogleRetail
, Retail Vertical Strategy
, Pinterest
, @Pinterest
, VP, Product Operations
, Major League Baseball
, @mlb
, Lead Scientist, Silicon Valley Research Center
, JD.com