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Not just mini-millennials: What makes Gen Z unique

Tuesday, September 26
2:30pm
–3:15pm
Breakout Stage 2
Not just mini-millennials: What makes Gen Z unique
#GenZInsights

What you need to know about how to push digital natives' buttons.


Catering to Generation Z requires a new drop down menu of options. They don’t shop that same way previous generations did; nor do their attitudes align with older cohorts. How do digital natives, with ready access to the web, feel about physical stores, experiential retail and social media? Hint: Much differently than you might think.


Dan, Chad and Caren are hosting an audience Q&A through the Shop.org mobile app and Twitter. Use #GenZInsights to submit your questions at any time during the session! 


This session is optimized for earbuds on channel 2 (free pair included with registration).

President
YPulse
Moderator
Global Brand President
American Eagle Outfitters
@aeo
President
Dormify
@dormify