Friday, September 14
Room 2401, Venetian-Sands Expo
Perks and pain points of performance partnerships
Managing partnerships has helped global powerhouse entities such as Uber expand their businesses and grow customer acquisition, and publishers such as Buzzfeed monetize partnerships in new, effective ways. Making partnerships work requires regular communication, a consistent reviewing of data and performance metrics and relationship built on transparency and aligned incentives. Our experts will explore next-generation affiliate/partner programs and lay the groundwork for mutual success.