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Putting the 'instant' in 'instant gratification'

Tuesday, September 26
1:30pm
–2:15pm
Breakout Stage 2
Putting the 'instant' in 'instant gratification'
#NewAgeUX

UX experts share how to be fast, optimize for conversion and implement the new technology consumers expect.


West Elm and Target are changing shopping - and they've got the apps to prove it! While online shoppers today have entirely different needs and expectations than they did just a few years ago, the ultimate goal for retailers remains the same: make life easier for customers. We will talk to West Elm about how they’ve improved their mobile experience by focusing on load speed, user perceived speed, caching and new browser capabilities. You’ll hear from Target about their new app experience which enhances the customer journey both in-store and on the go with list-making, product location, fulfillment and payment features. We'll share case studies, best practices and mistakes made on the journey.


Luke, Tammy and Grace are hosting an audience Q&A through the Shop.org mobile app and Twitter. Use #NewAgeUX to submit your questions at any time during the session!

This session is optimized for earbuds on channel 2 (free pair included with registration).

Chief Experience Officer
SpeedCurve
Moderator
VP, Innovation
West Elm
@lukechatelain
Senior Director, Site Merchandising
Target