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Rethink your tech stack: The hidden threats within your marketing software

Thursday, September 13
3:00pm
–3:30pm
EXPO Hall, Venetian-Sands Expo, Big Ideas Stage 1
Rethink your tech stack: The hidden threats within your marketing software

Many marketers say they have tech stacks, but in reality, they have become consumed by them. Why? It’s the ongoing search to assemble the magical tech stack that will get us ahead of the competition. A giant stack is nothing to be proud of, though. In fact, it’s inefficient, expensive, and introduces immense organizational risk. In this talk, we’ll discuss why you should use caution when constructing your tech stack and propose ways to avoid common mistakes today’s marketing leaders make related to technology.

, Marketing Director, Americas
, Emarsys