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Tech Talk: How innovation is the currency in today’s engagement economy

Tuesday, September 26
2:00pm
–2:20pm
Tech Talk Stage 3
Tech Talk: How innovation is the currency in today’s engagement economy
Marketers need the right data management process in place to create a humanized engagement model that transforms their businesses into an insight-driven one capable of effectively engaging today’s complex customers.  This session will reveal how innovation can create much more effective marketing programs and effectively close the measurement gap that plagues many marketing organizations.
President
Yes Lifecycle Marketing