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They want it all: The empowered consumer

Tuesday, September 26
1:30pm
–2:15pm
Breakout Stage 1
They want it all: The empowered consumer
#EmpoweredConsumer

Focusing on delivering contextual, relevant messages, Sam’s Club and Walgreens are putting the customer front and center.

Customers know more than ever, and want it all: same day delivery, instant check out, real-time customer service - the list goes on! Retailers should focus on consumer-first marketing that creates experiences that address customer preferences, contextual relevancy and personalization, and experiences that add value. In this session, hear how leading retailers are incorporating consumer-first principles to meet these expectations, grab the customer’s attention, build loyalty, and tackle the needs of specific consumer segments...all while incorporating a dash of surprise and delight.


Rick, Ben and Nick are hosting an audience Q&A through the Shop.org mobile app and Twitter. Use #EmpoweredConsumer to submit your questions at any time during the session!


This session is optimized for earbuds on channel 1 (free pair included with registration).

Chief Marketing Officer
Selligent
@nsworth
Moderator
Director, Membership & Product Marketing
Sam's Club
Senior Product Manager, Mobile
Walgreen Co.