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Transparency - Measuring your marketing dollars across channels

Thursday, September 13
3:45pm
–4:15pm
Room 2305, Venetian-Sands Expo
Transparency - Measuring your marketing dollars across channels
Your marketing strategy and execution need to be changing at the same pace - if not faster - than the industry. Are you measuring the right metrics to get you there? Learn what's most important when analytics take a wrong turn, how acquisition and brand awareness metrics differ, and get the latest updates on testing.
, Dir., Industry Strategy and Marketing
, Adobe
, @Klein4Retail
,
Moderator
, Sr. Director, Growth Analytics
, eBay
, @ebaynewsroom
, VP, Retail Experience
, Verizon
, @andreawass