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Where the rubber met the road: Using data to drive success

Thursday, September 13
10:15am
–10:45am
EXPO Hall, Venetian-Sands Expo , Big Ideas Stage 1
Where the rubber met the road: Using data to drive success
For JEGs High Performance, speed is everything - both on the track and off. Partnering with Listrak in 2018 has proven to drive the business.  Hear how JEGs moved from an ad-hoc anecdotal culture to a data driven culture by using the power of AI3 - Actual Intelligence plus Artificial Intelligence plus Analytics Insights. Using things like predictive analytics together with machine learning and the actual intelligence of team members, JEGs is executing strategies and campaigns that are solving business challenges.