Friday, September 14
EXPO Hall, Venetian-Sands Expo, Big Ideas Stage 1
Winning consumers on their brand journey using data and technology
In this presentation, we will rethink the concept of the customer journey. In reality, few consumers remain in the loyalty stage of their journey. Instead, they move from stage to stage in cycles throughout their life. In this session, we will provide tactical advice on ways to win your customers’ passion and advocacy at each stage of their relationship with your brand through comprehensive data, prescriptive insights and sophisticated technology. We’ll define advocacy and consumer passion for all consumer generations at all phases of their journey.