Friday, September 14
EXPO Hall, Venetian-Sands Expo, Big Ideas Stage 2
You are what you read: Using content consumption signals to maximize LTV
Advanced marketing campaigns are orchestrated based on behavioral signals captured from consumer's browsing patterns. While cookie-based marketing campaigns are considered to be fairly targeted, they are in fact only probabilistic in nature. In other words, marketers can associate user behavior to a cookie but not to a real person. Join Ron Sadi of Zeta Global as he explains how to join real-time behavioral signals with unique, permissioned user profiles to scale up personalization and maximize your customer's lifetime value.