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Amanda Whichard


VP, Product Operations
Major League Baseball
As Vice President, Product Operations for Major League Baseball, Amanda Whichard is responsible for the operational management of MLB’s suite of multiplatform digital products from inception through roll out, including vendor management, evangelism, scaling, and ongoing maintenance and support. In addition, Amanda leads a product development team focused on building tools for the 30 Major League Clubs, industry partners, and internal marketing and editorial teams in order to enable and support a wide range of strategic business initiatives. These efforts include location-based marketing, loyalty and fan engagement, mobile commerce, venue operations, and live and on-demand streaming content.

Prior to joining MLB in 2013 via its technology company, MLB Advanced Media, Amanda worked in business development with technologies such as MMS, SMS, and push messaging, helping to bring commercial viability to these platforms. Originally from Virginia Beach, VA, Amanda graduated from the University of New Mexico with a BBA in Management of Information Systems.

Speaking in:

Thursday Sep 13
8:45 - 10:00 AM
American Express Stage, Hall D, Venetian-Sands Expo

8:45 - 9:00am - Welcome to Las Vegas!

When she opened CHICA right here at the Venetian, Chef Lorena Garcia became first female executive chef on the world-famous Las Vegas Strip. She will welcome you to the city... Read more