You are here

Andrea Wasserman


VP, Retail Experience
Andrea Wasserman is the VP of Retail Experience at Verizon, where she’s focused on reimagining how customers discover and buy technology products and services. Her team works across operations, design, technology, and marketing to evolve and define everything from merchandising to new store concepts to product launches to customer-centric physical/digital experiences.

Most recently, Andrea served as a consultant to retail tech startups seeking to establish partnerships within the retail industry. At the same time, she was a Senior External Advisor at McKinsey & Company focused on retail and consumer goods. Through her web site,, Andrea continues to write broadly about customer experience.

During Andrea’s time as SVP and Head of Direct-to-Consumer at Nine west, , her team rolled out associate-facing technology in stores, increased the number of product categories sold online, and launched Nine West’s first mobile app. Andrea also served as SVP/GM of eCommerce for Hudson's Bay and Lord & Taylor, directly and indirectly leading teams and processes across merchandising, marketing, operations, and product/technology.

Prior to this, Andrea was the CEO of Sole Society. Earlier in her career, Andrea spent six years at Nordstrom in a number of progressively senior roles across private label and cosmetics strategy, multichannel organizational development, external partnerships, and women’s apparel merchandising. While at Nordstrom, Andrea and the team she built re-launched and re-branded Nordstrom Weddings with an industry-leading multichannel business model, new approaches to technology and inventory, and partnerships with Etsy and Blue Nile.

Andrea earned her BS from Cornell University and MBA from Columbia Business School. She and her family reside in downtown Manhattan, where she’s active with UJA Federation of NY’s fashion and technology divisions and mentors start-ups through the New York Fashion Tech Lab and XRC Labs, among others.

Speaking in:

Thursday Sep 13
10:15 - 10:45 AM
Room 2203, Venetian-Sands Expo
Equality is good for business -- especially in retail where women make up more than 80% of the purchasing decisions. Getting more women in leadership positions isn’t just the right thing to do, it will help drive sales: By having a gender-... Read more
Thursday Sep 13
3:45 - 4:15 PM
Room 2305, Venetian-Sands Expo
Your marketing strategy and execution need to be changing at the same pace - if not faster - than the industry. Are you measuring the right metrics to get you there? Learn what's most important when analytics take a wrong turn, how acquisition... Read more