You are here

Bernardine C. Wu


Bernardine Wu is the founder and CEO of FitForCommerce, a specialized digital advisory and consulting firm focused on accelerating digital growth for hundreds of brands and retailers. She is a frequent speaker and thought leader for the retail industry’s leading resources including NRF,, Internet Retailer, Shoptalk and many publications. Bernardine has served on the NRF Board, Digital Council, Awards Committee, Associate Member Council and her team runs the NRF-FFC Omnichannel Retail Index. She co-founded Women Ecommerce Execs, now in its 10th year, is global chair of Women of Dartmouth, and founded LinkedUpNow, an internship matching program. Previous lives include Wall Street, Accenture and founding and selling several start-ups.

Speaking in:

Thursday Sep 13
11:00 - 11:30 AM
Room 2501, Venetian-Sands Expo

Here's your chance for interactive learning and networking about everything you're hearing, seeing and doing at Pick a table and topic, and be led in conversation with your peers by an industry executive. These are off-the-... Read more

Thursday Sep 13
2:15 - 2:45 PM
Room 2203, Venetian-Sands Expo
Negotiating is a skill that we can all cultivate. Women may be naturally good at negotiating because they tend to score higher on traits such as empathy, which is key for understanding what the other side wants in the equation. In this talk, leaders... Read more