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Jim Sturm


Yes Lifecycle Marketing
Jim Sturm serves as President of Yes Lifecycle Marketing. Previously, Jim was the President & CEO of Brierley+Partners from 2007 to 2018. During his tenure at Brierley, he established the company as the leader in the global loyalty and CRM market and expanded its technology and agency service offerings while driving annual double-digit growth. Jim's technology-focused leadership has gained recognition throughout the industry which resulted in his selection as a Tech Titan. Jim serves on the Board of Directors for the North Texas Make-A-Wish Foundation.

Speaking in:

Friday Sep 14
10:15 - 10:45 AM
EXPO Hall, Venetian-Sands Expo, Big Ideas Stage 1
In this presentation, we will rethink the concept of the customer journey. In reality, few consumers remain in the loyalty stage of their journey. Instead, they move from stage to stage in cycles throughout their life. In this session, we will... Read more