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John Melchek


SVP, Global Ecommerce
John is the Senior Vice President Global Ecommerce at FAMBrands responsible for the strategy and growth of the digital business. FAMBrands is a leading manufacturer and designer of quality Activewear Apparel and Accessories for over 30 years. At FAM John has ownership and leads Digital Marketing, merchandising , operations, product development, technology/software development and customer service. John is an ecommerce and merchandising executive with over 20 years experience building sustainable multi million dollar portfolios and teams focused on top line revenue, customer acquisition, profitability, executive team development and always putting the customer first.

Prior to FAMBrands, John served in senior and executive roles for top companies Sony, XM/Sirius, Amazon, eBay and most recently at Groupon where he led Merchandising and Digital for the Hardlines division of Groupon Goods.

John is originally from Richmond, VA and now resides in Orange County, CA with his family.

Speaking in:

Wednesday Sep 12
10:00 - 10:30 AM
Room 2301, Venetian-Sands Expo

Retail brands are investing in direct-to-consumer (DTC) ecommerce operations and marketplace selling while also helping traditional distributors, franchisees and retail partners grow ecommerce and omnichannel sales to meet aggressive goals of... Read more