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Johnna Marcus

Johnna
Marcus

Senior Director, Innovation Lab
Sephora
The Sephora Innovation Lab leads the development & deployment of innovative capabilities, while grooming Sephora’s next generation of digital leaders. The Sephora Innovation Lab is responsible for launching leading retail capabilities such Virtual Artist – a digital feature to allow clients try on thousands of lipstick & gloss shades, compare favorites and shop products. Color Correct Crash Course “edu-tainment” game to inspire and teach clients about a new trend – color correcting; and Augmented Reality to enable interactive storytelling & video content in-store. Since joining Sephora in 2011, Johnna has held a variety of roles in mobile & store digital marketing and partnerships. During that time, she helped managed the mobile strategy for which Sephora secured the top spot in L2’s first Prestige Mobile IQ report & L2’s only “Genius" rankings in 4 years running (2013, 2014, 2015 & 2016) Specialty Retail Digital IQ Index®. With her influence in this space, Johnna was named one of Mobile Marketer’s “Mobile Women to Watch” & one of iMedia’s Top 10 Hottest Digital Marketers.

Prior to joining Sephora, Johnna was the Director of Program Management for Innovation at Caesars Entertainment, where was responsible for identifying and piloting new marketing and customer service capabilities. She began her career as Project Manager at Sapient Nitro, leading projects in a range of industries from financial services, travel and hospitality, & automotive. Johnna is a graduate of the University of Washington’s College of Engineering.

Speaking in:

Friday Sep 14
8:00 - 8:30 AM
|
Room 2203, Venetian-Sands Expo
Research shows that diversity is good for business. However, black and Latino retail workers are underrepresented in management positions. In this unplugged discussion, leaders share ideas on how to transform workplace culture to get more minorities... Read more