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Marcelo Wesseler


Managing Director
Luxasia Pte. Ltd.
Marcelo Wesseler is Managing Director at Luxasia/Codem, Asia’s largest beauty distributor and omnichannel retail leader. The company helps beauty brands setup, operate and optimize their online and offline businesses across Asia. Marcelo’s main focus are eCommerce technology implementations and his teams already run more than 100 marketplace brand and .com sites for brands like Benefit Cosmetics, Lego, Sabon and others across the region. Marcelo also leads the Codem team that develops eCommerce and logistics technology in the US, Singapore and India. In addition, Luxasia has successful joint ventures with LVMH Group, PUIG Group, and Elizabeth Arden.

Until June 2017 Marcelo was the Chief Executive Officer of SingPost eCommerce, a global omni-channel commerce enabler formed from three leaders in commerce solutions – Jagged Peak, TradeGlobal, and SingPost eCommerce – coming together. SPeCommerce serves more than 100 clients in 50 fulfilment centers and runs sites like,,,, and others. The company is listed on the Singapore stock exchange with two main shareholders: SingTel and Alibaba Group.

Prior to joining Singapore Post, Mr Wesseler was Head of eCommerce at RS Components Asia Pacific, where he was responsible for growing the business to more than USD100m annually. During his eight-year tenure at Hewlett-Packard in Palo Alto, he was responsible for development of their US eCommerce site and global direct consumer sales. Mr Wesseler started his career as a senior eCommerce consultant at KPMG Consulting in Switzerland and, as an early eCommerce pioneer, founded three retail businesses and helped establish,, as well as one of Europe's first online shopping platforms, together with Deutsche Post in 1997.

Speaking in:

Wednesday Sep 12
11:15 - 12:00 PM
Room 2301, Venetian-Sands Expo

Based on the key findings from the NRF-GELF research study and take-aways from the morning’s executive panels, attendees will break into group discussions to share experiences, concerns and POVs on current and future globalization... Read more