Michael’s first venture into the online retail space began over 18 years ago, managing paid search for Amazon.com where he helped grow revenue by 300% year-after-year, eventually becoming Amazon's largest worldwide partner in search. He’s now the founder and CEO of Adlucent, a performance-driven digital marketing agency in Austin, Texas. What began as bootstrapped company, Adlucent has since grown into a innovative, profit-generating business working with over 100 retail and CPG businesses.
Prior to founding Adlucent, Michael attended the University of Texas at Austin pursuing a PhD in analytical chemistry. He received his BS degree from Davidson College and is the recipient of the prestigious Watson Fellowship.