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Nilla Ali


Head of Affiliate
Nilla Ali is the Head of Affiliate for BuzzFeed Commerce, where she spearheads affiliate relationships for the company including an in-house affiliate solution in partnership with Shopify. Since she joined BuzzFeed, the company’s affiliate work has been recognized with multiple awards including Rakuten’s 2017 Best New Publisher Award, and nominated in 2018 for Rakuten’s Most Innovate Campaign and Advertiser’s Choice.

Nilla has extensive experience in the performance marketing space. Prior to joining BuzzFeed, Nilla helped to build and ran the affiliate business at Time Inc., establishing direct partnerships with 500+ retailers. During her tenure at Time Inc., Nilla was on the advisory board of multiple affiliate networks, and the affiliate business was nominated for, and earned multiple industry awards, including Linkshare’s 2016 Rising Star Publisher award and CJ’s 2016 New Publisher of The Year Award.

Speaking in:

Friday Sep 14
11:00 - 11:30 AM
Room 2401, Venetian-Sands Expo
Managing partnerships has helped global powerhouse entities such as Uber expand their businesses and grow customer acquisition, and publishers such as Buzzfeed monetize partnerships in new, effective ways. Making partnerships work requires regular... Read more