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Ron Sadi

Ron
Sadi

Sr. Director, Business Development
Zeta Global
Ron Sadi is the Senior Director of Business Development for Zeta Global's Data Cloud division. He is responsible for leading sales enablement and data activation, allowing brands and retailers to leverage Zeta's proprietary data universe. Prior to that, he led Data Partnerships at Disqus before the company was acquired by Zeta in December of 2017. Ron began his career in media sales, with an eye towards data and the power of targeting individuals versus machines.

Speaking in:

Friday Sep 14
11:30 - 12:00 PM
|
EXPO Hall, Venetian-Sands Expo, Big Ideas Stage 2
Advanced marketing campaigns are orchestrated based on behavioral signals captured from consumer's browsing patterns. While cookie-based marketing campaigns are considered to be fairly targeted, they are in fact only probabilistic in nature. In... Read more